Content marketing formats… why should you be interested in them? Are they relevant if you have an SME Integrating digital actions in your marketing is becoming essential. Failure to do so is practically a death sentence. Even the smallest and most local businesses will have to do it sooner or later, and then it is better to start …However, in the multitude of tactics that are heard, which one is the best? Do we invest in Facebook ads? everyone seems to do it now. In Google Ads? many say they are the ones that work best even though they are more expensive. Belize Phone Number List In e-mail marketing? sounds complicated. Shall we set up an e-commerce? It seems to be even more complicated! The reality is that yes, not all digital marketing actions are as simple or cheap as many false gurus want you to make it seem … but as we mentioned, you have to start and you also have to be aware that you have to invest. Years ago no one would have doubted that advertising in mass media, printed in brochures or even advertisements in the yellow pages were necessary if a business wanted to stand out … and we knew it would cost money, why do we now think that new technologies would be free or very expensive? low cost? From our experience, one of the most profitable tactics —in its cost-benefit ratio— but less used in Latin America is content marketing , which has become one of the most powerful strategies for companies of all sizes and industries… including brands. personal. However, when it comes to developing a formal strategy, it can be difficult to decide which content marketing formats are best for growing a business. Next, we’ll take a look at the top 5 high-performing content marketing formats and how your business can use each format to attract potential customers and increase sales.
It is the creation of constant and relevant content for a target group in order to attract them to your site, make them a frequent consumer of your content, later a lead and finally a customer. Think of an interior designer who constantly requires information on materials and finishes. Every time you have a question and search Google, you find that you find answers in one place. You decide then to subscribe to the newsletter of the same to receive its content periodically … but along with this content, the site begins to offer products and services … which due to the trust generated, sooner or later you will end up buying. Blogging is one of the most popular types of content marketing for small businesses. And for good reason! Blogs are one of the best ways to improve SEO, appear on Google, and drive more organic traffic to your site. This can help you make the most of a limited marketing budget by supplementing and reinforcing any other ad tactics that are being used additionally. In fact, according to Forbes, websites that include a blog typically have 434% more pages indexed on Google than those that don’t. This means that blogging sites are more likely to end up on the first page of search engines like Google when consumers search for products or services… and yes, Google is the largest source of organic traffic today.
Additionally, business blog sites have 97% more inbound links (links from other sites), which also helps with search engine optimization. Blogs not only help improve your appearance on Google, but are also a great way to build relationships with prospects and current customers. The more valuable content you provide, the more likely your target audience is to consider your brand when they’re ready to buy. If you want to remain competitive in the busy digital marketplace, Belize Phone List it is vital that you find a way to grab the attention of your target audience and attract them quickly. Consumers today are watching more video content than ever. In fact, a third of all online activity is spent watching video content. This makes video content marketing one of the best formats to reach and engage your target consumers, no matter what industry you are in. Video is a great digital marketing tactic for SMBs because it provides such an attractive return on investment. According to BrightCove, brands using video can expect to see an average 157% increase in organic traffic from search engines. Video also helps increase the time your potential customers spend on your site by 105%. The more time customers spend on your website, the better your company’s chances of making a sale.