206 was a year full of strong emotions and historical events. Social networks witnessed each of them and played an active role on many occasions; the echo chambers , exchange of false news and the impact that these platforms have in social and political life of the world became more evident than ever. You can’t deny it, you and I had something to do with all of that. And how do we know? Because we are sure that at least once this year you commented on a popular topic, shared viral content, Chairman Email Lists or at least laughed at a good meme. In this age no one can help it anymore. That is why the Buzzsumo portal decided to analyze the most socially shared content during the year on the different platforms. Forms such as Hilary Clinton campaign support, Vine and YouTube videos, and music videos that earn many millions of shares have been excluded from this analysis. These are truly exceptional posts… content that holds many lessons for those of us who do digital marketing. In its guts are the qualities of viral content and the secret of how we can replicate them to improve the reach of our own. Do you dare to discover it?
The 15 most shared contents in 2016 Get to know them! With this method, it is not surprising that the most viral posts are dominated by content shared on Facebook, which is by far the largest social network. Pinterest also appears on the top lists with some posts garnering many millions of shares. By contrast, Twitter and LinkedIn share shares are much lower. We show you the most viral content and after each one of them, the lesson you can learn: Most of the top viral posts on Facebook are made up of reports on the latest research findings from scientific studies. The most viral post was no exception. The first post was the possible good news of Alzheimer’s treatments, reported by the Science Alert site, which won the most interactions on Facebook. Interestingly, the article received very few links. This is because most people are linked to the original investigation rather than the new report. The original research article received more than 400 domain links as we can see below.
The Lesson: Offering new and relevant content to users, such as recent research results, is one of the best ways to boost the virality of your posts; as long as it is about advancements that arouse the curiosity of consumers and the content is presented with attractive headlines and images, Last Review related to the content. Don’t forget to link to posts properly. Viral quizzes designed for Facebook continue to work well. This was Playbuzz’s most attractive this year. There were many other Playbuzz quizzes that received millions of interactions, for example this one about passing an elementary test The lesson: Interactive quizzes and tests are a great way to build awareness. There are many tools that allow you to mount them directly on your site; Do you already know Apester ?