Telegram is a very popular messaging platform that has attracted the attention of marketers in recent years. Although it became popular for its “secret and disposable” messaging capabilities, today, using Telegram to promote your content can be a vital step in improving your marketing strategy. Unlike content on other social networks, in the case of Telegram content distribution, the accent is on quality rather than quantity. Japan Phone Number List It is not the same to publish in a channel where the user decides whether or not to see you, to do it in a messaging channel that, unless it has high-level submissions, can feel like spam. Telegram to promote your content Telegram stores all kinds of content in the cloud without interfering with the performance of the devices where the message arrives. This is a very attractive feature, which captivates the attention of marketers, because then they can massively distribute a functional message in different formats. Telegram allows you to share anything from text and images to audio or video posts.
Since most consumers use Telegram on a mobile device, it is recommended that the content be less than 500 characters. Telegram audience Hard Fact: In recent years, messaging apps have gained more users than social media . Telegram is the newest messaging application and is enjoying quite acceptable popularity worldwide, with interesting growth. Statistic: Number of monthly active Telegram users worldwide from March 2014 to March 2018 (in millions) | This popularity is what opens the possibility of using Telegram to promote your content.Private and public channels A Telegram channel is a kind of mix, between a Facebook page and WhatsApp, since brands or individuals can share content with their followers as they would on Facebook but they will receive it in a messaging channel on their phone. (Obviously, they need to have the app , although as we told you, it is quite popular already). If you want many people to see you, on Facebook you must pay, however Telegram works at zero cost , regardless of the amount of shared content or the number of subscribers to the channel. In addition to instantly broadcasting content to an unlimited number of members, the application allows you to easily monitor the number of viewers. Each Telegram channel has its own public or private link so that anyone can join their channel, and can stay updated on their actions. In the case of public channels, users can freely become part of the channel, unlike private channels, in which the administrator has the power to select the audience, accepting or rejecting user requests. Facebook’s algorithm practically kills the organic reach of posts, and for this reason, instant messaging has a huge competitive advantage.
However, this feature also implies that the content should have a more direct focus for the followers, rather than just being a common and generic post. How to create your own channel to use Telegram to promote your content Within a Telegram account, up to 8 channels can be created. Japan Phone List To ensure that each one grows progressively, you should choose an easy-to-remember, catchy name and a concise description of the channel. Creating a channel is a fairly easy process. Download the app and open it. In the hamburger symbol (three lines) choose “New channel”, then insert the name of the channel, the description, choose if you want it public or private and add the initial contacts.