I was struck by the subject of a recent article titled How to Optimize B2B Pay Per Click in Just 4 Hours a Week (Part 1) by Jon Miller of Marketo. What caught my interest wasn’t the information on pay per click advertising but the idea that 4 hours a […]
b2b email list download
The best way to improve email marketing campaign results is to test and analyze campaign results for your specific audience. As an email marketing vendor, we analyzed the results of several thousand email campaigns to get a better perspective of what works, and what doesn’t work for business-to-business (“B2B”) customers. […]