With more than 1 billion active Users , Instagram has become one of the brands’ favorite social networks. The ability to show images and videos of products and services in an attractive way, make it the perfect showcase to reach a larger audience . Although it is of little use to have a presence on Instagram and achieve a community of followers, if it is not possible to have their commitment : the desired Engagement on Instagram. Many times, the digital strategy of brands on this platform involves displaying attractive products and neat images, which do not always receive the expected likes and comments. Connecting with your audience and getting them to interact with your publications is not trivial. However, there are a series of simple and effective strategies that you can implement to encourage the interactions of your Users. What is Engagement on Instagram? Engagement is an English word that means commitment . In Marketing, this term is used to refer to the relationship that exists between a brand and its audience and the level of commitment of the Saudi Arabia Phone Number List latter. Specifically, on Instagram, that engagement is measured based on the interactions (‘likes’ and comments) received by the posts from an account. As you can see, Engagement on Instagram is a fundamental metric, which will allow you to understand what the relationship with your Users (current and potential customers) is like and what their level of involvement with your brand is . In addition, it will give you clues about what they think about your brand, products and / or services. The Instagram algorithm And why is it important to increase engagement on Instagram? Until 2016, Instagram displayed the posts on the User’s “wall” chronologically.
That year the use of the Instagram algorithm came on the scene , with which it began to identify the publications that may most interest the User. In this way, Instagram gives visibility to content based on your own activity . And the clearest way you have to identify what interests you is through likes and, more especially, comments. How to increase engagement on Instagram? Generate content based on the game One of the strategies to generate Engagement on Instagram, which brands use the most to energize their community, are games. Challenge your Users with hobbies. The options are endless: find the differences, word search, riddles with emoticons, complete the sentence … The key to not losing focus and being able to continue identifying the publication with your brand is to adapt it to your products and services . For example: a game to guess premiere movies using emojis from a movie theater or an alphabet soup with makeup products from a beauty brand. Challenge your audience’s emotions Sometimes the easiest way to connect with Users and encourage dialogue with them is in everyday life. Humanize your brand by sharing content that your audience can relate to. And don’t forget to encourage them to tell you their experiences, opinions … There is nothing better than feeling reflected and heard . Example 1 Encourage dialogue Take the initiative. Make publications that stimulate participation, through simple questions, surveys and voting .
This is a strategy to improve Engagement on Instagram, which will not only encourage comments but will also allow you to know the opinion of your Users regarding your products and / or services, in order to propose, for example, future promotional campaigns. Ask them to share their preferences in comments. The use of emojis is very effective! example 2 Bet on hashtags Use tags to increase your reach , have greater visibility and make it easier for other Users interested in your sector to find you. You can also bet on them to generate conversations. Create teams for which Users have to show their preference. For example: #teamMarvel or #teamDC. Use Instagram Stories Did you know that more than 500 million accounts use Stories? The growing use of stories responds to the current need to consume content generated “here and now”, and to the feeling of closeness that it transmits. Use its numerous and creative functionalities to interact and meet Users: surveys, questions … Also, don’t miss the opportunity to redirect traffic, sharing your new publication in the feed . A direct link to it will be generated. example 3 Run giveaways on Instagram Another of the most effective Saudi-Arabia Phone List strategies you have to improve your Engagement level is to run an Instagram giveaway . The sweepstakes are a tool whose own dynamics imply the interaction of the Users with the publication.
The best Instagram giveaways To achieve high participation and a good number of interactions, it is important to establish participation requirements in accordance with the objective of getting likes and comments. Bet on comments and / or mentions raffles , in which to participate you have to interact with the publication, leaving a comment or naming several friends. With this requirement you will generate greater reach and get new followers . example 4 Optimize your hours to publish In addition to knowing when your audience is most active, it is essential to identify what days and hours your publications work best . Having a Social Listening tool among your header resources will allow you to monitor your profiles and learn more about the status of your account and its evolution, as well as your best hours to publish. Once you have reached your goal of increasing Engagement on Instagram and you have an engaged community, squeeze it and get the most out of it! Get leads from your potential buyers thanks to attractive Online Marketing campaigns such as quizzes , actions with discount codes or simple recruitment forms . Are you ready to shoot your E ngagement ? Do not forget to tell us the results in the comments.