Telling stories is in fashion. Consumers have been vaccinated against product-centric ads; traditional advertising videos lost effectiveness. It was clear that marketers had to find a new way to attract consumers. They found the narrative, but the days when that was enough are numbered. Bangladesh Phone Number List Today the battle is storytelling vs storyselling. What the heck does it mean? Great stories are shared, they have the ability to transcend boundaries of space and sometimes time. Told well, a great story can move people; push them to dream and even make them wish for a sequel … or seven. Take a look at Harry Potter, The Lord of the Rings or Star Wars! An extraordinary story fulfills all of the above; and it also generates business results. Not only does it make people fall in love, it can persuade them to seek something they never thought of, inspire them to go after what they never imagined. When contrasting storytelling vs storyselling we must start from the understanding that the former is not a native marketing activity. It is rather an adopted habit and, as such, it is incomplete until we have printed a badge that fits our needs. Storytelling is a millenary practice that was practically born with language. The art of storytelling. The ability to communicate a series of real or imaginary events, so that others can practically experience them firsthand. Of course, for the pure art of storytelling to be called marketing, a key element is needed: The business objective. Travis Chambers, founder and lead hacker at Chamber Media, defines storyselling as the use of storytelling to achieve a business objective.
So it already looks a little more like what we are looking for …Chambers says that in 2011, during a long road trip, he filmed a video of his wife. In it, she was trying to answer what seemed like a fairly simple puzzle. Since his brother had a phone where he couldn’t receive videos, he uploaded it to YouTube; and thus began a unique story. Seven years, more than 12 million views and $ 45,000 later … Paid student loans, travel the world on a fun press tour and the, no less valuable, revelation that the potential of video is not just to tell a great story, but tell extraordinary stories capable of achieving real business results. As a result of this knowledge, Chamber offers a total of three tips that you should take into account if what you want is to contrast storytelling vs storyselling and choose the one that best suits your brand once and for all. Some patterns appear in marketing over and over again. The before and after, the testimonials from satisfied customers, the product demos and the influencers. Many companies make use of that. Only those who dare to break with those patterns are able to stand out. Whether your brand is noticed depends on how much noise it can make to help viewers get to know your product or service.
A proven way to achieve this is humor. When you ponder the differences in storytelling vs storyselling, it may not seem obvious, but humor and learning are extremely powerful tools. As a strategy it makes a lot of sense; After all, two of the main reasons people turn to platforms like YouTube are entertainment and learning. Imagine if you could combine both effectively! Bangladesh Phone List You need to fight every inch to achieve brand equity and this is a good way, especially if your brand is not so well known. In the United States, Nerd, the brand of skin care products, needed to generate awareness and increase its sales in the saturated market of beauty products. He worked on a clever ad to explain the science behind his products to consumers. Thanks to this, the brand increased the value of its sales from 4 million to 40,000. The campaign generated a 4-to-1 return on ad spend in just a few days.