On the other hand, the sales or marketing SMS is more related to commercial shipments. Messages aimed at segmented audiences, according to interests or actions that they have carried out before in a previous flow of Emails. These text messages usually show promotions, offers, exclusive discounts and are more associated with the final purchase transaction. The 95% of SMS sent are delivered . Forget about the SPAM folder! No matter what type of text message you are incorporating, it is about taking advantage of the mobile phone beyond the possibility offered by an email client. If you keep in mind the metrics that we saw above, this channel becomes essential to make your business noticed . Would you like to put them into practice? We recommend reading the step by step to incorporate text messages into Email Automation flows . At Doppler we help you to do it effectively. Automated SMS and Email Marketing Flows: Benefits, Uses, and Useful Examples One of the most important advantages of incorporating text messages into your Email Automation flows is the increase in the Open and Click Rates of your Campaigns. In addition, you can improve the metrics of Engagement and conversions .
Optimize the link with your customers by Bulgaria Phone Number List incorporating SMS Campaigns into your Email Automation Marketing flows . You will be able to give a more coherent experience to the user, who is contacted in different ways but with the same tone and message. This is how you build brand loyalty. Here’s how to do it on your Doppler account : Example 1: Suppose you are about to offer an online event . You have designed it especially for a segment of your clients. So, we create an automated flow to invite them. In the first instance, you can include the event in your Newsletter , which is sent to the segment of your Database that you choose. There you comment the generalities, what is the purpose, when is the date and how to do to register. In a second part of the flow, you send an invitation email to those who have not clicked on the event link. We assume you have piqued their interest, right? So an email with more specifications, for whom the event is intended, what are the objectives and the topics to be addressed, can be a good incentive. And in a third instance, you use SMS for those who have been interested in the event. A kind of reminder for those who have clicked on the last Email or have already signed up.
A text message closer to the date, with a Don’t Forget! Alert . or Save it! more direct and personalized . sms-marketing-for-online-events Example 2: Do you have active commercial Email Automation flows? How would you like to incorporate this new channel to improve the loyalty of your customers once someone has made a purchase ? Let’s look at this example. You launch a promotional Email Campaign with the latest clothing collection from your Online Store. Cool! It is an attractive Email, with the different pieces that could interest your target audience. And one of your users makes a purchase. When making the purchase, you can send the user another email thanking him for trusting in your new collection. Why not even submit a few related articles? Little Up-selling and Cross-selling tricks for E-commerce , always necessary. You could, after a few days, add a new attempt through SMS Marketing . We are talking about a text message specially dedicated to that new buyer, giving them a discount or free shipping if they make a new purchase. You work on Bulgaria Phone List their loyalty and you get a new opportunity, in the same contact. sms-marketing-for-loyalty Incorporating SMS Marketing will improve your shopping experience When we think about optimizing the customer experience, we must be clear that our business must be where it is.
Nowadays the mobile device has become essential in people’s lives… if we have the possibility to get there directly, why don’t we take advantage of it? Incorporating SMS Marketing into your Email Automation Marketing strategy translates into new and more effective ways to reach your audience and achieve your goals. You will multiply your opportunities. In Doppler you can combine your SMS Campaigns, automate, measure and optimize them according to your objectives of your Email Automation flow. Do you have any questions or comments? Tell us below, we will love to read your experiences.