In a world where 80% of people have a mobile phone , is there a reason why you wouldn’t incorporate SMS Campaigns or SMS Marketing into your digital strategy? I think not. And after reading this article, you will be more ready than ever to do it. At Doppler we help our users to boost their businesses and ventures. How do we do it? We offer the functionalities that allow you to provide a consistent and multi-channel experience . That, and the reality that mobile use continues to increase year Cambodia Phone Number List after year, motivates us to show you how to incorporate SMS Campaigns into your automated email flows. Why send SMS: 3 statistics that will convince you to do SMS Marketing Every minute that passes there are thousands of potential clients staring at the screen of their mobile phone. Having an omnichannel strategy is not only an advantage over your competition, but also the possibility of increasing the points of contact with your prospects. And from there, make each one worthwhile. If you have an Email Automation strategy active in Doppler , one of the best complements to reach your customers is SMS Campaigns. The versatility of this direct channel means that you can always send a text message that complements your plan.
We share some statistics to know its power: INSTANTANEITY. The average indicates that text messages are read 5 seconds after being received . OPENING. If you thought you were going to fight the Open Rate, you should know that users open 98% of the SMS Campaigns they receive . INTEREST. A 60% of users expressed greater attention to communications from your favorite brands arrive via SMS, generating a client company undisputed loyalty. Although these metrics are really impressive, to do SMS Marketing you need to have a strategy. It is not about sending SMS Campaigns without sense, without optimization, without goals. Like Email Marketing , the results of your text messages will not appear after sending, but thanks to a plan designed and created for your target audience. doppler-account-creation Grow your Database with the necessary information for SMS Marketing By incorporating SMS Marketing into your Email Automation flows, the chances of contact with your potential customers will increase. You can use this channel to send useful information, alerts, reminders, or simply be with your customers at different stages of the Customer Journey . But to do so, the initial step is to request the phone number when you are going to add them to your Database . Where to get that information? With the powerful Subscription Forms that you can create in Doppler.
If you haven’t already, start designing them! It’s really easy with the super intuitive Editor. But remember, in addition to requesting the Email (to send your Newsletter, for example) you must add the “Telephone” field (to now incorporate SMS Marketing Campaigns). Remember that you can include these Forms on your Website, Online Store, Social Networks or simply display them as Cambodia Phone List Landing Pages. In addition, you can configure them as Pop Up , and choose between two types of Subscriptions: Simple Opt-In and Double Opt-In , to confirm the permission of your users to receive information from your brand. doppler-form-editor Generally, the objectives of SMS Campaigns within a comprehensive Digital Marketing strategy can be defined according to two groups: Inform your client or user. Or sell / offer you a product or service. The informative SMS can be related to a mass sending. That is, you can think about it for your entire Database because you want, for example, to know the status of your service in exceptional moments, or you would like to invite them to an event, or you need to notify them about an update , among other things. These types of messages are also useful for alerts or reminders .