Should you be at the Clubhouse? It is a mandatory question for any professional dedicated to marketing or digital communication . Before answering, we should first explain what Clubhouse is. What is Clubhouse? Singapore Business Phone List Clubhouse is a social media app based on audio chats (iPhone only at the moment). Users can listen to conversations, interviews and discussions between interesting people on various topics; it’s like tuning in to a podcast but the difference is that they are live and you can also choose from many topics. Should you be at the Clubhouse? How to be a part? At the moment, Clubhouse is only accessible by invitation. You can’t just download it from the app store and create an account. Just like in a yacht club, an existing member must invite you to join. Elitism of the real world taken to the virtual. Of course, this is a simple marketing strategy: scarcity causes demand. Once someone has shared an invitation with you, you can join. In doing so, you select topics of interest, such as technology, books, business, or health. The more information you give the app about your interests, the more chat rooms and individuals it will recommend for you to follow. The chat room is like a conference, with some people speaking (as if they were the speakers) and most listening.
Like a virtual call, once the conversation is over, the room closes. You should be in clubhouse Unlike Twitch, where live streamed videos remain on the platform for people to come back and watch, live audio chats in chat rooms disappear. (However, this does not prevent users from recording the live conversation if they want to.) Because it’s trendy? Because many personalities are there and you can follow them, configuring the app so that when they are in a conversation, it warns you so you can come and listen. And of course, you can also create chat rooms and talk to those who congregate. Now back to the question: Should you be in the Clubhouse? Should you be at the Clubhouse? It’s only a matter of time before marketers and communication specialists enter the Clubhouse to pursue new and known audiences. The reality is that many would say that the process has already begun. Should you be there? Many social media “gurus” will tell you yes, this is the next big step for social media and that audiences are starting to flock there… and the same as always when a new social network emerges. It is not like this? The problem is that they also listen to them! And the FOMO takes over us and then at all costs we want to be there, live the experience and even worse, start creating content.
Does this mean you shouldn’t be in the Clubhouse? No, we are not saying that. In fact, Singapore Business Phone List I would tell you that if the invitation comes to you, use it and put your name aside, but then think strategically. Let’s think about the 21st century because the reality is that sometimes we want to jump to digital tools, but using tactics from the last century. Decades ago, prior to the days of the internet, as marketers, communicators or brands, we would be looking for channels that would allow us to reach en masse where our audience was, and therefore we would not hesitate to invest in television, radio and print; and we would also look for programs, schedules, types of magazines, circulation, etc. to make it. Mass advertising Of course, many times our investment would be wasted to a great extent because we would be using a tank looking to kill a bee. Massive tools for small markets. The digital age Today is completely different. Digital allows us to be extremely selective. So far everyone would agree … the problem is that we do not act accordingly. Every time a new channel is opened, a new tool, a new social network, we want to use it and fill it with the presence of our brand. We continue to think in masses, not select audiences.