Everywhere you hear about content marketing … in reality the idea is still not clear to you, but the constant mention and the fact that the data indicates that it is the only sure way of not having to pay Facebook and Google for life , make you wonder if you should hire someone, either internal or external, to develop content for your business. Even if you are a personal brand, the fact becomes more urgent because your positioning in the niche depends on it . You are supposed to find a way to make this work. You want to give your bosses the answers they want, Vietnam Phone Number List but you are not sure how to handle the suggestion of an outside writer who does the content on your behalf or that of the company, ghostwriters or ghostwriters . On the one hand, it is possible that you have never worked with content written by one of them, and you may not be sure of its effectiveness, but on the other, you do not see how the problem can be solved without having within your company a whole team of content marketing . A ghostwriter or ghostwriter is a professional writer who is hired to write; many use them, especially politicians, actors and in these days of the digital wave, even bloggers; ghostwriters are not officially credited for such assignments. They occasionally receive credits as collaborators, but no more. Do you remember seeing an article written by a celebrity in a prestigious magazine? That pen is most likely from a ghostwriter. Before making a decision, you need to know where to draw the line using ghostwriters versus producing original content in other ways.
There are several scenarios where ghostwriters can be helpful in a content strategy . Companies inevitably have a need for content that is not necessarily a creative gem; some technical posts on your site, some trendy content , white papers (research papers ), press releases and other content fall directly into this category. In these cases, it’s more information than conveying passion or experience, and ghostwriters are often all that is required to get the job done. Copywriters abound in the advertising industry, who throughout their careers have developed fairly well-crafted texts for many brands and currently, sporadically or freelance develop content. There are also the editors, who, whether they work in some medium or are independent, also develop on their own, work for different publications; They are usually extraordinary at writing, although they do not necessarily master the technical points of SEO. These two types of professionals can easily function as ghostwriters for the content that we already mentioned, or in other words, for the top of the funnel … content that simply serves to attract visitors to your site, but not necessarily to convert them into customers. And then… why hesitate to hire one today? After all, they are usually inexpensive, and there are many online businesses that provide them. This one, for example, gives you texts of a thousand words for just 15 euros ($ 300 MXN or $ 15 USD). Four good articles a month, created absolutely by them, of more than a thousand words for just 60 dollars… Why not close this deal now?
The answer is that before doing so, you must bear in mind that there is a huge difference between a copywriter and a content marketer. There is another type of content that requires the creative touch of someone familiar with the specific channel. Two great examples are social networks and landing pages – formats that, although they do not seem complex, handle very high stakes for your business. Additionally, there are those contents of the middle and lower part of the funnel where you want to bring users closer to being leads and customers and not simply to being read or seen. More than a ghostwriter seeking to intimately understand your brand, first and foremost you need a content creator who knows how to succeed on these platforms. Vietnam Phone List The best writer is worth little in the battle of social networks if he does not know the rules of the game of Facebook, which are different from those of Twitter, LinkedIn or another social channel. Similarly, a non-converting landing page is useless for your business. And those cases are the easy ones… it gets more difficult as you need content that requires a deeper understanding of your brand. The contents of the middle part of the funnel, in addition to a longer form, require a much more developed understanding not only of your company but of the entire business. Let’s make it a little more complicated… if you need ghostwritten content to be the voice of one of your executives, it’s even harder to get the tone and details consistent and correct. Ghostwriters for personal brands work when they work on-site and not freelance.