Almost all web experiences begin with words that are formed, letter after letter, in a search engine bar. 93% of them, to be exact… Hence the growing importance of SEO + content marketing. How important is SEO + content marketing? To answer the above we are going to give you a simple information. According to Backlinko, after analyzing a sample of 5 million searches, it was discovered that 75% of them end with a click on one of the first three results shown by the SERPs (Google results pages). The first 3 results get 75% of the clicks! The first of them takes 31.7% of the total clicks, the second, 24.7% and the third 18.6% Any result that is placed after the third position has little chance of receiving clicks … and let’s not talk about page 2 anymore! Russia Phone Number List And if that wasn’t enough, the arrival of voice searches will bring us dangerously close to the single result. That means you will reduce the percentage of users who even reach the second or third search result, since attendees only choose the first result. Being number one will become more important than ever. SEO + content marketing; the answer to be # 1 on Google Brands that want to take advantage of the potential of the web and online searches still have time to strengthen their presence to take over the top positions in Google. In fact, did you know that more than 15% of searches made … have never been googled before? To take advantage and obtain a good web positioning there are two alternatives. The most practical and professional way is to hire a highly specialized agency, like Octopus.mx , which was chosen as the best SEO agency in Mexico. this route is a safe and effective option for those who seek professional results, investing their resources wisely, and are not willing to take risks or go through a long learning curve. Of course, for those who are willing to learn, experiment and fail in the process, there is always the way to hire staff and do it in house . Regardless of which path you take, you must not forget that professional guidance is essential to make your investment worthwhile.
Doing SEO + content marketing is one of the best options to build and keep web positioning alive and strengthen your digital presence. Here are five tips to achieve it. If your company does not have a blog or content site, you are dead on the internet. As simple as that. This is because your site is not constantly refreshed in the eyes of Google and therefore is less and less relevant for certain keywords. The blog is an exceptional tool for generating leads, interacting with visitors to your website and, more importantly, generating value for your brand. Producing new, updated and relevant content can attract more people to your website and give them a reason to stay there, and come back later. The latter is just the reason why content creation; In addition to being relevant, it must also be consistent. Creating new content on a frequent basis, gives your visitors a reason to return to the site again and again, become leads and finally customers; Most importantly, it tells search engines that your site remains current and offers current information. When we talk about SEO + content marketing, we start with the importance of the blog and then, many people think that making content is the same as writing a lot of text. Avoid falling into this mistake. Although text content is essential for web positioning, you should not limit yourself to it. Images and multimedia content are just as important or more, depending on the industry in which you operate. Videos, audios and slideshows can be of great help to add value to your content for the user and improve your SEO. 68% of users prefer to watch a video explaining how to solve a problem, to read it in text. Making content is just the beginning of an inbound marketing strategy; is the piece that will attract your target group by awakening their interest, appearing in their searches,? giving him what he requires, solving his doubts,? entertaining you, educating you,? ? to earn their trust and then turn them into a customer … but content, as we told you, is more than text … and to prove it, we tell you just this, in a video of a couple of minutes. By the way … making content in text, with a keyword, and reinforcing it with an original video with the same keyword, increases your chances of appearing on Google, 50 times. If you’re already adding value to your content through videos and images, make sure to optimize everything. If you are a person who grew up in the 90s, you may remember what it was like to listen to music on CDs and how frustrating it was to open the box of your favorite album and find in it the hit record that your mother had bought. Back then looking for one thing and ending up finding another was extremely frustrating … and it still is! Now imagine that your entire collection of books or CDs had the same cover … a black box, without any label. Wouldn’t it be a nightmare to search for your favorite music or book? That is exactly the experience you offer the user every time you publish a file titled: IMG_2453.jpg on your website and you also don’t optimize the ALT attribute. There are thousands of those posted on the net! A maze with no way out. There is no use developing a piece of content if you make it impossible to find; so optimize.
Make it easy for search engines and users to understand exactly what you are offering. Only then will they know if it is what they are looking for. If you are going to use images, choose the format of the file, the title, the ALT attribute and the size that you will use. TIP: A file that is too heavy could take a long time to display and end up seriously affecting your site’s SEO and therefore its web positioning. Although by now you may have already deduced it, keywords play a fundamental role in the development of SEO + content marketing. These are terms that the user could search for and that are directly related to the content you are generating. Russia Phone List They can be made up of a single word or a set of them. For example “Web positioning agency in Mexico”. Match your content to a keyword and start from there to optimize it. Include this term in the url, title, H1, H2, H3 tags, images and body text so that search engines can easily identify the relationship that your content has with it. It is important that you do not overdo it and saturate your content with it; since that can have adverse consequences Use three- or four-word phrases to narrow your match searches and make it easier for you to rank. These terms are known as long tail and can be really useful. Use Google’s Keyword Planner to help you find the best ones Mobile devices are gaining more and more ground among Internet users. In fact, 60% of searches carried out on Google today are already done through mobile devices. In this reality, every day that your company goes without a mobile-friendly site is a day that not only damages the user experience, but tells Google that your brand is not ready for the future.