How to do remarketing in content marketing? To answer this question it is necessary to first define the terms. I know, I know, there are many who dominate them but we must clarify for those who do not … and in any case, the review does not fall badly for us. What is content marketing? It is the creation of content focused on a target audience, in order to attract them to our site, make them a frequent visitor, a lead, finally a client and finally, a recommender of our brand. Honduras Phone Number List If you want, you can delve into the subject of content marketing here . What is remarketing? Remarketing is a functionality that allows you to show personalized ads to those users who have previously visited a website. This is through a simple mechanism with a cookie that is installed in your browser automatically when you visit the site. As an example, if you have a shoe store, and a user visits its website, remarketing automatically starts to see ads from your site (previously designed and programmed) when they visit other sites or their social networks. Ads will be presented in the form of banners and / or social media ads. Advantages of remarketing Remarketing has many advantages. The main ones could be. The definition that we present to you at the beginning indicates that one of the fundamental aspects of content marketing is to make the visitor return to make him a frequent user. The traditional mechanics is to trust that the user subscribes to the site via email, in order to be able to contact him later … but if this action does not happen on the first visit, making him return by other means is essential. How to remarketing in content marketing with Facebook? Once we have established the importance of remarketing in content marketing, it remains to know how to do it.
Here you will know …1 Remarketing for general visitors Build a remarketing audience based on people who have been reading blogs or articles on your site. Let’s suppose that a user came to your site either because they found an article on Google, someone recommended it or did it through a post on social networks. With this we have the first step taken … he has met us! If this user does not subscribe by leaving us his email, we will have to go for it and remind him that we have more content that may interest him. We assume that you already handle Facebook ads . What can you do now? Create an audience based on people who have visited your site. remarketing with custom audiences Then just define the time, for example, the last month. For this you will have to have previously configured the Facebook pixel . Remarketing in content marketing with Facebook Create an ad that shows the following content from your site. This is the reason why all the content that you upload to your site must be of the highest quality.
If the user had a good experience the first time, it is very possible that when they see an ad for other content that they may like, they decide to click and visit you again, which again opens the door for them to become a lead. 2 Remarketing for specialized visitors Create a remarketing audience based on a category or topic of articles on your site. Honduras Phone List We know that on your site’s blog, we will find content on a particular topic, however, we know that you will have different categories. Suppose your site is from a bank, and you have categories such as loans, savings accounts, retirement funds, insurance, etc. We also assume that you have a Credit Cards category. What you can do now is create a remarketing audience based on the latest articles on your site that you have written on a specific topic. Facebook allows you to point to specific pages whose url contains the same word, such as credit card. remarketing with content marketing Later you can create an ad using the following article that you write on this topic, for example “5 things to keep in mind when choosing a credit card. The advantage of this is that remarketing here is already focused on users who you know are interested in a specific topic, therefore, the possibility of converting it into a lead is much higher.