Since the first quarter of the year, COVID-19 has dominated the news. They have been months of great uncertainty and a great impact on people’s behavior. In the same way, their mass consumption habits have changed . When the context in which people live changes, companies wonder how to respond and add value to their communities. For now, we see that some brands seem unsure about whether they should communicate to their communities. They are afraid of being perceived as opportunists. Is your brand communicating in this current context? The reality is that a golden opportunity opens up for those who know how to take advantage of it. Behavior change means breaking paradigms and that is the opportunity to establish Belarus Phone Number List new habits in which your brand is the protagonist. The Chinese use two brush strokes to write the word crisis. One means danger the other opportunity. John F. Kennedy Read on so that you can learn about the relationship of mass consumption brands with Email Marketing and why communication through this channel is going through one of its best moments. Recalculating: Changes in Mass Consumption Trends Definitely all trends and consumer habits changed, in an unprecedented situation like the current one. It is difficult to anticipate what is to come. By the beginning of this year there were clear trends with a projection of growth in convenience sales , that is, nearby establishments with access to first-hand purchases.
Followed by health- related topics , due to more informed and conscientious consumers. And finally the use of elements related to technology . The food and beverage industry such as bars, restaurants and coffee shops are being affected. We observe a greater consumption at home through supermarkets and large stores, which have adapted their online orders and home delivery . The trend of shopping through apps or private delivery services is also evident. The health emergency and the growth in mass consumer products The figures are changing a lot in each country, especially with the intensity with which the pandemic was escalating. From the immediate closure of borders in some countries, to the isolation of people and the blocking of economic activities. During the first weeks, formal retail channels felt demand growth in categories such as personal hygiene and cleaning items, which exceeded 400% . There was an explosion of shopping. Retail is characterized by being a very dynamic industry, with increasingly demanding consumers.
The trend is to strengthen the relationship with them through online commerce and digital techniques such as Email Marketing. This channel allows frequent contact to show products and offers, generate lasting links and achieve customer loyalty. The current challenge for the industry is to become an omnichannel platform that allows customers to access products and services through multiple online channels. Trends of the digital age for businesses Surely in these last days you have taken the opportunity to resolve many issues related to your business: legal, labor or economic. We have several days of social distancing left and, depending on what phase of the quarantine your country is in, also of closed stores. Will any new consumer trends appear? Perhaps. Probably marked by the economic and social changes that we are suffering today. But above all, some trends that we were already seeing before the Coronavirus will accelerate . Accelerated scanning Not only in the retail sector, many companies have been digitized at a high speed to stay active. It was the way to get closer to customers.
So now they will ask that your business Belarus Phone List be digital, they will request to see more information on your Website, they will search for you on Social Networks, they will expect to receive your offers by Email. Anyway, now more than ever you have to take advantage of the wave to get on the Digital Transformation. E-commerce growth We may now have gotten used to ordering online at the supermarket. You may have even done it for the first time. But this does not mean that confinement is encouraging us to consume more goods, but rather to change the way we seek and acquire them. Many people who had never bought digitally have done so or are considering it. And it is foreseeable that, after the first stages of quarantine, we will make more purchases online. So think about whether this sales channel fits your business, how you could start up an Online Store or join a platform that allows you to sell on this channel: Marketplaces, local platforms or sector platforms. The relationship with customers will become more important When everything passes, we will remember the brands that have entertained us, of those that have created a creative Email Campaign, of those that knew how to be by the side of their community during the crisis and of those that have shown that their values are not only written on paper.