How many days, weeks or months have we been in a pandemic? It seems thousands … right? The authorities of different countries of the world took preventive measures that affected many industries. Undoubtedly, one of the first that had to rethink its ways of continuing was that of education and training. Therefore, today we will talk about an old-new boom: online education or E-learning. We say old because we all know Congresses, Events or Universities that for years have provided content for Cayman Islands Phone Number List virtual education. But we also say new because many others, who did not do it before, today offer online courses, trainings, workshops at a distance … and we think this is excellent news! Adaptability is our friend. And in times of crisis, even more so. Do you know what is the role of Email and Automation Marketing for this industry? Keep reading because, with good examples, we will tell you how to carry out a fluid and coherent communication with the educational community. Online education: The challenge of continuing to learn and teach from home Current circumstances have led people to rethink many aspects of their lives.
To change habits. When we say people, we speak from the CEO of a multinational to a neighbor who has to take his children to school. No one has been exempt from these changes. Today there are fewer who go to the office or commute to work, who can go out to play sports and many fewer who attend classes. Everything changed in the world. And more and more activities and services can be done online, from home . It is part of the retrofit I mentioned above. In this group are many educational institutions, including initial and secondary levels, that have turned to online education. The dilemma they faced was: suspend classes indefinitely or seek new solutions. We are talking about Universities, Colleges, Graduate Institutions, and so on. The numbers of the impact of the coronavirus on the educational system are alarming: there are more than 1,500 million students who cannot attend classes, according to UNESCO. This represents 91% of the total students enrolled in a total of 188 countries . If students do not go to class, classes go to students.
Why incorporate Email Marketing to offer Online Education? Given the context of the pandemic and mandatory care for the coronavirus, many educational institutions have chosen live streaming platforms to organize their virtual classes . Others chose to record their courses or lessons and shared them on demand . But the objective that they all have in common is one: to continue contact with their educational community . With no students in the classrooms, and with the corridors empty, Email has become the direct and personalized contact with people. Yes, like a brand, all these institutions have had to contact their students and even go out to find new ones. Why not? We are in times when registrations for careers, postgraduate courses, workshops are open, more Workshops are offered, and so on. And the only way to give them is online. This is where Email Marketing appears as a solution to enhance online education. When managing a Database, Email Marketing allows you to send segmented shipments according to interests, or the criteria under which you have associated your students : new, second degree, dropped out of the course, and so on. Whatever his condition, you can think of a message so that he knows that you remember him, and you continue to provide your educational service. create-a-free-account-in-doppler The 92% of adults use email as a communication channel, and 80% see more than twice a day . That is why the question you should ask yourself is how to get the best out of Email Marketing .
Let’s look at 3 factors that will help you Cayman-Islands Phone List improve your strategy. And the bond with your students. Personalization and segmentation Talking about the educational community can be related to too large a spectrum of people: new applicants, recently enrolled, current students, graduates, graduate students … to name a few. Do you think you should send the same content to each of them? Just as every B2B or B2C business has a Conversion Funnel to identify the stages in which each potential buyer is, an institution that offers online education must be able to know each stage to personalize its offers, materials, information, etc. It is estimated that personalized Emails have an average Open Rate up to 40% higher than that of mass mailings. The correct segmentation increases the rate hits 59%. Beyond including the [[[Name]]] of the student in your communications to generate closeness, some good ideas to personalize your content would be based on: Date of entry to your Database. We talk about Welcome Emails, or emails to celebrate anniversaries or congratulate them for having been with you for so long. Additionally, you can give them a gift or discount to keep them loyal. Careers, subjects or courses that have interested you or have enrolled. Have you finished studies at your institution? Invite him to follow! Offer complementary materials, invite them to industry events, show them activities that might be useful to them. Why not encourage him to pursue a new career or online course with you? Little activity in the last time.