In addition, he spoke of the importance of the “wow effect” to dazzle customers, offer added value and collaborate with loyalty. roney almeida #EMMSEDUCATION Alan Schulte (LinkedIn) – Data Analytics for Individuals and Companies In his presentation, LinkedIn’s Head of South LATAM emphasized the enormous volumes of data circulating on the Internet and how to capitalize on it in favor of talent and productivity. Alan highlighted the importance of companies and HR teams starting to analyze this information, and to take it into account to predict the success or failure of a work team. He also Iran Phone Number List referred to the use that anyone can make for the benefit of their professional career through LinkedIn and its multiple functionalities. alan schulte emms 2020 Camila Aramburú (Crehana) – How to generate brand buiding through Digital Marketing For her part, Camila Aramburú presented Crehana’s work plan to position itself as the number one Digital Education Academy in Latin America.
In his opinion, any product or service must be based on a way of doing (HOW) and a reason for being (WHY). Only then can solutions be offered that empathize with the reality of users and provide satisfactory brand experiences. Relying on their natural spokespersons (students and teachers), establishing profitable alliances and communicating through digital channels such as Email Marketing are some of the keys to Crehana’s success. Joanna Prieto: From Professionals with a Degree to Human Beings with Purpose Closing the Education and HR conference, Joanna Prieto reflected on the role of training and traditional education today; two issues that, in his opinion, should point more to reinvention than to the accumulation of titles. In his opinion, feelings and emotions are what make us unique and valuable, differentiating us from machines. Connecting with our purpose , going behind our mission in life and leaving the comfort zone are the challenges for today’s workers and professionals. #EMMSFINANZAS Álvaro Gutiérrez de Cabiedes (BBVA) – The Digital Transformation of Banking The BBVA Digital Transformation Manager for Spain referred to the enormous growth they have experienced in their digital channels in the last 5 years.
For him, the fact that the Marketing, Sales and Technology teams began to work unified under the Agile methodology is one of the keys to achieving this growth. He also commented that the Conversion Funnel by which BBVA is governed consists of the detection of the need , the formulation of a value proposition and finally the sale of the service. Regarding the emergence of COVID-19 in the world, he said that the pandemic accelerated the company’s Digital Transformation , and what they planned to implement in the course of the next 3 years they had to adopt in just 3 months. alvaro gutierrez emms Iran Phone List 2020 Ramón Heredia (Digital Bank LATAM) – How to prepare for a business round The Executive Director of Digital Bank LATAM gave an interesting presentation full of practical cases. He exemplified with technological ventures and Startups that today stand out in the different countries of the region.
He advised having everything related to a business idea perfectly studied in advance, to attract the attention of investors in a financing round. In this sense, he commented that disciplines such as Coaching help to create a solid presentation and to function satisfactorily. Heredia stressed that knowing the “pain points” of the audience is the first step in detecting new business opportunities . Starting from there, you can aim to get an investment according to the possibilities of that market niche. Mónica Rodríguez (Finnovating) – Challenges and opportunities for the Fintech sector To close the day, Mónica Rodríguez from Finnovating spoke about the current world panorama for Fintech, Legal Tech and Reg Tech companies , which is somewhat slowed down as a result of the COVID-19 pandemic. This data goes hand in hand with the decline in the number of new unicorns in 2020. He then explained the scope of the Spanish regulatory Sandbox , which takes the British case as a model and is in turn replicated with nuances in countries such as Mexico and Brazil.