Including years in the title improves clicks by up to 4.9%, but you should take the time to update them. Generating curiosity and intrigue increases the CTR by 5.9%, while giving your degree an educational and learning approach, up to 10.4% Once you apply these improvements, it can take up to 30 days to see the changes in your Positioning. But it will be worth it! # 3 Making the old new Google wants to show new content among its first results , and the competition is fierce. So your content is quickly forgotten by the search engine and generates very little traffic. Neil Patel’s suggestion is to detect that “unpopular” content to refresh it and make it attractive to Google. For that, you must work from Google Search Console . At China Phone Number List minute 16’40 ”of his conference Neil shows step by step how to do it. Run to see it! What things should we update? Paragraphs, images, videos and even the publication date. Remember that the extension must be appropriate for the user and for what you want to tell. Neil advises against updating URLs, but if you do, it is important to configure a 301 redirect to the new one. # 4 Put the focus on building Branding There are many organic actions that can help you rank positively on Google without paying.
On this, Neil Patel put an example of his own organic publication on his Instagram account , which helped him make his Blog # 1 in searches for the Keyword “Digital Marketing”. His suggestion at this point was: “build brands based on the Rule of 7 “: this is the number of times a user must interact with your brand to remember it. How to positively impact your audience? Through Emails , Hello Bars, Push Notifications and even with Facebook messaging, all channels that promote new features and featured content. In short, they make the user constantly go to your Website. # 5 CDNs, your new best friends The time it takes for a website to load directly affects conversion , Neil Patel said. The world’s biggest companies like Amazon can lose up to $ 1.6 trillion per second of delay. But in addition, there is a second negative impact and it is Positioning in Google. The CDNs are distribution networks and content delivery that will allow you to reach any part of the world without difficulty. Neil mentioned that the dynamic content of his Blog is hosted on CDNs, which helps him optimize his Positioning. He recommended the free Cloudflare tool to get started on these issues. # 6 Slow and steady you will win the SEO race Achieving a good Positioning requires monitoring and attention to the links to which your Site points and vice versa.
For Neil Patel, the key is to reduce the number of links and make sure that the ones you have are of quality. Quality is not only in the authority domain of the Web that you link or links to, but, and above all, in the relevance of that Site and the value of its contents. It is essential to be patient to see results from Linkbuilding and, according to Neil, those results can take up to six months . The key fact is that of all the links you have and from which you receive traffic, only 10% are relevant to your Organic Positioning. # 7 Traffic isn’t everything What is more important: SEO or CRO? Again the speaker illustrated this with a good example: neil patel cro How to generate or increase conversions? Neil Patel recommended Lead Magnets , since they allow you to capture Emails and the Email channel has an excellent Conversion Rate to sales. Some tips from Neil Patel for your Lead Magnets: The questions yes / no generate up to 30% more conversions. A content format such as “Travel and Courses” converts more than an E-book. For E-commerce, the ideal is to offer discount coupons to achieve the conversion. Another interesting format is the “free sample” in exchange for an Email. Placing different Lead Magnets throughout your website allows you to obtain up to 5 Emails for every 100 unique visitors. In the words of Neil Patel, ” Emails are responsible for 19% of our leads and 28% of our qualified leads .” Its results are overwhelming and it is proven (once again) Email Marketing is the ideal technique to attract new stakeholders in your business and effectively convert them into customers.
doppler account creation To close the China Phone List question of Lead Magnets, he suggested asking users what kind of content they want to receive. Continuing with this idea, its Ubersuggest platform is ideal for planning new Lead Magnets based on Keywords. # 8 Creativity is the best asset The creative and innovative thinking is key to succeed in the world of Digital Marketing. Today it is necessary, in the words of Neil Patel, to “turn around” the traditional Sales Funnel and start by making yourself known so that they will then choose you. “Conversion is like a relationship that is built over time and involves several stages. That process is the Conversion Optimization process ”. Neil patel Using the “quizzes” format, dividing the payment pages and personalizing the User Experience as much as possible are central issues to increase conversions. For E-commerce, using chats with Artificial Intelligence can increase the income of Leads up to 28%. The Smart Forms that unfold as the fields are filled are another good idea to implement and account for 12% of Neil Patel Leads Digital. # 9 Winning Mindset Above All Finally, Neil Patel’s advice is to surround yourself with good leaders, gurus, and mentors as well as invest in training to learn from the best. “Training does not have to be paid; It can be free and done through various materials and resources. ”As is our 100% online and free proposal at Doppler Academy ! Studying the competition and addressing the improvements one at a time were his final tips.