Did you know that in the last edition of EMMS we had nothing less than a Top 10 of Digital Marketing among the speakers? We are talking about Neil Patel ! This renowned guru who worked for multinationals like NBC, Amazon, Microsoft and Facebook was the star speaker at our event. Not a minor detail was that his conference “SEO vs CRO: Where to focus your actions today” was subtitled live in Spanish . Thus, thousands of Spanish-speaking attendees were able to access exclusive and hyper-valuable content on SEO optimization and Conversion Rates. Relive the conference and discover its 9 lessons on Germany Phone Number List SEO and CRO in this article! Index of contents: # 1 Omnichannel Content Marketing # 2 User metrics to guide your strategy # 3 Making the old new # 4 Put the focus on building Branding # 5 CDNs, your new best friends # 6 Slow and steady you will win the SEO race # 7 Traffic isn’t everything # 8 Creativity is the best asset # 9 Winning Mindset Above All Q&A with Neil Patel What Neil Patel Said About Email Marketing Do you want to hear from Neil Patel himself the best advice for your strategy? Get free access to your conference recording on the EMMS site, then get down to business! Neil Patel conference recording To start, Neil commented that all of the most valuable and competitive large companies and startups today do Content Marketing .
Speaking of Google , he stressed that both during the global recession of 2008 and today, with the COVID-19 crisis, the company makes more and more money from searches. One detail: in the not too distant future, voice searches will be the majority according to Comscore studies. Before introducing his 9 points on SEO and CRO optimization, Neil Patel assured that “the Holy Grail does not exist” , and that it is more about taking small actions that generate marginal profits. # 1 Omnichannel Content Marketing In his opinion, making ads on Google generates better results than Facebook Ads , since the search engine works on Keywords and Pages that correspond to those terms. Regarding organic shares in Social Networks , he commented that its reach is very low because everything is designed for the user to become an advertiser. “The content always ranks better than the photos or images of products hosted on Landing Pages.
That is why blogging is an excellent tactic to attract new customers . ” Neil patel He cited the example of his own Blog, where he offers content in multiple languages to respond to the searches of millions of users around the world … and not for nothing has more than 9 million monthly visitors. In addition to translation, content updating is key in an optimized SEO strategy. Neil assured Germany Phone List that for each new article he publishes, his team refreshes the content of more than 20 posts. This responds to the way the Google algorithm works, which always prioritizes new content. For Neil Patel, the Conversion Funnel of any business should be supported by an omnichannel strategy composed of: sales funnel What are the main advantages of “being omnichannel”? Lower Cost Per Acquisition (CPA) , saving money and increasing profits.
Being able to reuse content on multiple channels. # 2 User metrics to guide your strategy Here Neil Patel cited an experiment by Rand Fishkin to illustrate that neil patel quote Next, he gave specific tips to increase the Click Rate from content optimization. In his opinion, it is basically about updating the meta title and meta description that Google shows to users applying the following premises: Including questions can increase CTR by up to 14.1%. Writing short titles (30 to 40 characters) that include the Keyword can improve it up to 8.6%. Matching the user’s search with the Keyword you position is the best: it can increase the CTR by 45%! Using “powerful words” like amazing, great, wonderful can increase clicks by 13.9%. Evoking emotions improves it up to 7.3%. Creating your own article meta description is key. If you leave it in the hands of Google, it can affect the language and the Keyword that you have defined.