Marketing is NOT what they have taught you … especially what the gurus have taught you. Cramming social media with sales content and putting dollars in it for more people to see… it’s not marketing. Filling the blogs, boring generic content and without strategy … is not marketing either. Iran Phone Number List Send tons of emails full of our promos and announcements … less. It is just spam. And even further from being marketing is taking measurements each month to indicate how many eyes saw each piece and what the growth was compared to last month. What’s more … it is not even marketing, pointing out how many leads or conversions were achieved. That’s just a bunch of digital sales efforts (most of them pretty bad) and a bit of statistical rubbish… but it’s NOT marketing. The most important questions are not answered with numbers. The most relevant questions are those that cannot be answered in less than five seconds … because they are the ones that make us think. Questions that would be worth asking ourselves are … is this volume of sales that our brand could achieve if it were loved by our consumers? If tomorrow we disappeared, would our audience miss us? Beyond products or services, our consumers, do they expect something more from us?
How can we awaken their permanent engagement and loyalty? The brands that grow are those that win hearts, minds … and therefore pockets. Engagement Marketing What is it? Those that only go for the pockets, do not create long-term relationships and are replaceable. Frequently in marketing training we are asked: how can we sell more? Let’s ask the question backwards … what would you need to buy more than one brand? The answer I doubt was: “see more ads on my social networks, receive more promotional emails or find more ads in my Google searches.” But it is what all brands do … thinking that this is the solution … And that … is NOT marketing. The solution is not that. Unfortunately, however, most marketers don’t want to hear the truth, much less want to act on it. Brands that want to do things better need to go through doing better things. It is not a pleonasm. Read again carefully: Brands that want to do things better need to go through doing better things. According to Kotler, marketing is a process in which individuals satisfy needs and wants, offering and exchanging value-added products for their peers .
The important thing is not the exchange of products for money … or another type of payment. Nor is it the satisfaction of desires or needs … Iran Phone List What brands have forgotten because they consider that there is excess is … ADDED VALUE. Do our products really have more value than the competition or are they just clones on the market? Nike developed a version of their Nike Air Zoom Pulse for physicians… The fit, cushioning and traction systems work together to secure the foot in hospital conditions, and its design included recommendations from medical workers. Per se, that is a product with added value. Do you know another brand that has done something so cool? But beyond that, during the COVID-19 crisis, the brand donated 140,000 pairs for all medical personnel on the front lines of the battle.
