Nine out of ten businesses that look to us for advice or training , do so expecting us to tell them how to make money with social networks … how to get business results, traffic or conversions using them. It is no different from what the public who listens to our marketing conferences or even many of the thousands of readers who visit this site daily expect …How to be a success with social networks? … But they don’t like the answer. To explain a bit, let me use a metaphor from the world of sports. Finland Phone Number List Making money with social media is like hitting Have you ever watched a baseball game on TV? Don’t worry if it doesn’t, but… have you at least seen one of the many hitters hit? If so, you may have noticed that when a player goes to bat, his name appears on a headband along with a decimal number. Let me explain what this number is quickly. make money with social networks It’s called a batting percentage, and it’s really simple. It is the ratio that results from dividing the number of times he has hit and the number of at-bats. To express it with an example, if you’ve hit 100 times and hit 37 times, the batting percentage is What is a good batting percentage? Achieving a .400 batting average in one season is known as the “standard of excellence.” This means that even the stars of baseball, the most prominent, tend to have more fans than batted …What the heck does this have to do with making money with social media?
What we see on social media going viral and being a huge success in traffic and awareness, is the hitting percentage of the megastars. That is, the hit that big brands with financial and human resources, manage to give after many fans. Can our brand hit the hit? Yes, of course … but you should consider that just as a novice hitter will not approach the batting percentage of an experienced athlete, neither does a business with few resources and experience have it easy on the networks … The statistics are against us … and still hitting once … the reality is that we are going to miss many more times than we hit. Do I say this to make you surrender? Not at all. But yes to understand a harsh reality: You cannot depend on social media. You cannot base the success of your business on them. Is there another way? Yes, but it’s the part they don’t like …Make content.
Create content No…When you put a post on social networks; or when you write once on your blog every four months; when your site talks only about the benefits of your brand; or when it is full of pages but they are only of your products and SKUs; when you do a couple of videos a year… No… You are not making content. While those pieces might qualify as content, Finland Phone List that’s not what we’re talking about. Content marketing is the creation of constant and consistent content, focused on the needs of your target group or audience, in order to attract them to your site, over and over again, until they become a recurring visitor, later a customer and at the end, a recommender of your brand. But hardly anyone does. Why? Yes, because it requires a lot of work; constancy; investigation; consistency … Few businesses want or can go that way; But those who have done it, have reaped fruits, from SMEs created by a marriage with a domestic business , to gigantic brands that have followed the recipe … one that is valid for B2C and B2B, personal brands, startups, small or corporate businesses.