Discover the ingredients that cannot be missing in a strategy according to the times 🙂 Ingredient # 1: A Basic Segmentation of Your Database In Email Marketing, hypersegmentation is an almost limitless possibility. How much to deepen it… depends on you! In your Subscription Forms , you can include basic Fields such as Name or Email, but you could also request more specific information: neighborhood, telephone number or know if the Subscriber lives near your business … whatever comes to mind. The more you know your Subscriber, the more personalized your emails can be… therefore the possibility of converting them into loyal customers also grows. However, if you are taking your first steps in Segmentation, start at the beginning: differentiate your Lists between prospects and customers. In this way you can guide Argentina Phone Number List your Campaigns to convert Subscribers into customers or achieve the current or future buyback , according to the case. Ingredient # 2: A succulent Welcome Email Let your new Subscribers know that it is a real pleasure that they have joined your community. Especially in these difficult months, that they have “chosen” you and want to know about you and your business is not a small thing … It is the first step to convert them to loyal and satisfied customers! At this point, sending an automated Welcome Email minutes after that Contact was added to your Base may seem like a no-brainer.
However, it is not bad to remember that it is an excellent strategy to generate a good first impression and thus raise the level of memory of your brand. What elements cannot be missing from your Welcome Email? Your logo, a nice content that is grateful for joining your community, your Social Networks and other contact information! You may already want to communicate to finalize your purchase 🙂 If you want to include a discount coupon for the first purchase or some other gift, it will surely be very well received. Remember that the Welcome Emails should not be an overwhelming or recurring task for which you need an available person to send them every time. Automating these shipments with Doppler is very easy , try it and be amazed with its high Open Rate and its effectiveness! Ingredient # 3: Impressive content and images according to each Segment If there is an industry that can exploit its products from the visual , that is the gastronomic one. Worry about having attractive, professional and updated photos of your dishes or products, and give them a relevant place in your Emails! Do not forget to accompany them with a text that describes the ingredients, the price or the stock. And fundamentally, create Campaigns that, from their aesthetics, talk about your business , what you do and sell. For this you have our thematic templates for the gastronomic industry . By logging into your Doppler account, you will find them in the “Campaigns” section. And if you do not yet have but would like to try them , free créatela now! baseboard templates When you start to shape your Emails, always keep in mind who they will be addressed to.
Have they known you since before the pandemic or have they recently joined your Contact Base? Is there any particular information that it might help you to know? With this in mind, you will be able to advance in the creation of consistent Campaigns that achieve the objectives you set for yourself. Ingredient # 4 The regularity of your shipments Forget about sending a first Campaign without knowing when the next one will come. Try to plan and schedule your Emails , because today that “absence” in the Inbox of your Subscribers may mean in their mind that you are not working, or worse, that you will NOT do it again. Remember that Email Marketing is an excellent communication channel in these strange and complex times , and that it allows you to be in close contact with your community. Make the most of it! Without overwhelming your Subscribers, but with regular shipments and above all with valuable content, very soon you will see positive results in your business! Ingredient # 5: Analysis of your metrics Send and measure, send and analyze, send and Argentina Phone List optimize … you will have heard it a thousand times, and not only in Email Marketing, but also in Digital Marketing in general. Campaign sending is just one link in a gear with the same goal: to achieve conversion. Do you know the variety of Reports and metrics that Doppler offers? Thanks to them you will be able to get an idea of what happens to your Campaigns once you trigger it. In particular, we recommend a Report that will surely interest you: the Heat Map. In a very visual way, you can quickly identify which were the links that received the most clicks. In other words, which are the contents that have most interested your Subscribers and which ones have not. It is an excellent tool to make decisions for your next Emails. Before you get to work on your Campaigns: get inspired by these examples! Next we will see a series of Emails sent by a very famous global fast food chain as a result of the pandemic. Pay attention to the general purpose of each piece and the resources and elements used in each one. Objective : show closeness and empathy in a context of change and uncertainty.
Resources used: Valuable content not oriented to sales; use of the hashtag to viralize content on Social Networks; word games and quick associations (“Happy House” instead of their classic “Happy Meal” product). Example 1 Objective: to inform the restitution of a service and the modality of the take away , highlighting the hygiene and safety conditions. Resources used: Concise and concrete content, with bullets that focus on information about the security measures used. example 2 Objective: to know the customer’s experience in relation to the service. Resources used: Brief content that works as a complement to the Call To Action that invites you to complete the satisfaction survey. example 3 Objective: send a promotion for a special date (Hamburger Day). Resources used: From the design, it uses typical elements of the trade in the take away mode to reaffirm that idea. The alliance is communicated with a shipping app, which allows it to be received at home at zero cost. example 4 Objective: to reinforce the Subscriber’s knowledge of security measures in the context of the pandemic. Resources used: The design of the piece stands out again, where the typical glass becomes a container of gel alcohol. The main ideas are presented as bullets , helping to focus attention on what is important. There is a button that allows you to expand the information. example 5 Have these tips and examples helped you? Are you ready to get to work with your Emails?