How many recipes to achieve success in any discipline do you find in one day on social networks? They are countless. From the most absurd, to those that seem more sane but in reality still lack sense … yes, this includes the digital marketing tips … We will tell you later why. Brazil Phone Number List All these tips live in the millions of posts that are generated every day on social networks … do you think we are exaggerating? Here you can see the amount of content that is created every minute . digital marketing tips – content generated in a minute As if that were not enough, many of these tips are supported by content in blogs and vlogs. According to statistics, almost 2.75 million content is published every day on WordPress alone . And the truth is that much of this content is completely useless … expendable. Why does it exist then? It is obvious that its creators generate traffic and that is why it exists … but why then cannot the audience stop clicking on these tips? The reason is that reading or watching a video of “7 tips to lose weight in two weeks”, with ideas as banal as “have a glass of warm water with lemon when you get up” , is much easier than consulting a professional who explain what diet we need, combined with what type of physical exercise … and also carry it out ! What is worthwhile cannot be instantaneous.
However, the phenomenon is repeated in all disciplines … digital communication and online marketing are no exception. So when we see recipes and digital marketing tips such as: the best times to post on Linkedin, the most relevant Instagram hashtags, the infallible tricks for Facebook ads, the best-kept secrets of SEO, the exact duration of the videos with more engagement , and many more … not that they are useless content … we must say that they can even contain practical information, but the truth is this: If you do not have a brand focused on the user , with a differentiated product or service and relevant actions and content focused on generating connections … NOTHING THAT IS DONE in digital will work. NOTHING. Rather, such efforts could make more apparent the shortcomings of brands and organizations seeking to implement them. Simple tactics NEVER replace strategy. The investment must be made in creating a differentiated experience , unique content that builds brand and reputation , and once we have that, we can try to push some ads in direct marketing … and even this may not be necessary. However, most brands insist on going the other way.
That is why every day there are fewer differentiated brands but more advertisements on the web. So maybe it’s time to stop dreaming, to abandon the idea that these instant recipes will solve our digital communication goals and we better start taking the issue more seriously, seeking even if necessary, help from professionals … not for create ads, but better connections. Perhaps in a few years, all these instant digital marketing tips will make us laugh or even outrage us when we think about its obsolescence, just as today we can do it with tips that just a few decades ago were published as valid …11 Tips to be a good wife. Brazil Phone List Guadalupe (@GuadalupeIupe) September 1, 2020 If you want to keep up-to-date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections, you can receive the content delivered to your email door . And if you need training in digital marketing or one in reputation , or advice for your business, give us a shout. We love hearing from you.