About a week ago, I had a very bad experience with an airline. When I returned home, I decided to email the CEO. How did I get his email address? Before, I let you in on my little secret, I wanted to let you know that what I’m about to tell you can be used in the sales world as well and that is why I’m sharing this with you.
First, I needed to find out the name of the CEO. I went to Google and in their search box I typed in the following: “CEO and (the name of executive email addresses the airline was inserted here).” In the natural search results, I found out the name of the CEO. I wanted to confirm his name because these days CEOs are in and out like water so I went to Yahoo Finance to seek confirmation. Once there, I typed in the ticker symbol of the company and then clicked on the “Profile” button to the left. Yes, he was definitely the CEO.
Now, the hard part, how do you find the CEO’s email? I went back to Google and typed in the name of the CEO and their company along with the word “email.” Did I find anything? I didn’t find anything so then I typed in the following: “@(the name of the airline was inserted here).com” and followed this with the word “email.” In the natural search results, I found the email address of a media contact there. The structure of the email was firstname.lastname@(name of airline).com. Ok, now I found an email address structure and I was definitely on to something.
To double and triple confirm the structure of his email address I decided to visit the following websites:
*Godaddy.com (type in the name of the domain in the search box, click go, click on the “click here for more information link” and then look to see how the technical contact’s email address is structured)
*Businesswire.com and PRnewswire.com (type in the name of the company and search for press releases and locate contacts at the company at the bottom of the news release to confirm email structure)
*MarketWatch.com and Yahoo Finance (type in the ticker symbol and search the news headlines and releases and apply the same techniques as in the previous bullet point.
This process that I’ve just described above has worked many times over to find email addresses of major CEO at other Fortune 1000 companies. Sometimes you might need to play around with the structure of email address. What this really means is you will need to test different versions of the email address before you hit the CEO Jackpot.