Email marketing list rental is big business and it’s very lucrative – for the guys who own the lists.
You can access sometimes millions of email addresses through some brokers and – if you like the idea of your ISP shutting you down after a zillion spam complaints – I suggest you go for it!
On the face of it email list rental seems innocuous enough. Aren’t these volunteers who have signed up to be copied into every business pitch on the web? Some may be, but that doesn’t matter. The cons outweigh the pros by 100 to 1.
Most of free email database lists the addresses are totally worthless as leads and if any of the recipients were ever prospects they will have been totally burned by the huge number of emails filling their inbox.
Email marketing list rental, particularly the lists that run into millions of so-called ‘targeted recipients’ is very expensive in terms of what you’re charged and the potential damage to your reputation
These are some direct quotes taken from listbroking sites and I would urge you to run a mile in the opposite direction if you come across any bullet points like these:
-’50 million opt-in email addresses for sale.’
-’10 million registered users. Thousands being added daily.’
-‘You will have access to 80 million opt in email addresses from XXX’s vast databases and trusted XXX network.’
-‘You will have access to several million worldwide addresses from our extensive broker network.’
If you want a mailing list that is worth anything than take a moment to put yourself in the shoes of free email database lists your subscriber. You will want:
1. A compelling reason to join your list in the first place – ie an ‘ethical bribe’ of a free e-book or mini-series on a relevant topic.
2. A friendly ‘voice’ in the subsequent emails, offering free valuable content as well as paid offers.