The word innovate comes from the Latin innovare and means to renew, to improve. Its lexical components are the prefix in- (to be in) and novus (new). The etymology of the words tells us a lot about them. They help us to better understand them in all their sense, and even to discover hidden a priori associations or paths. Innovate and innovation are terms that seem to be in constant fashion; they sound cool and even have some political correctness. Who would not want to renew, improve, optimize Japan Phone Number List their way of doing things and therefore their results ? Applied in the business environment and put into context, today innovation is essential to survive in hyper-competitive markets. “Reinvent yourself or die” is the slogan that rings out loud. As a discipline that drives any business model, Marketing does not escape this need to innovate and reinvent itself. For all this is that at EMMS 2020 we propose to make innovation in Marketing a royal path , where attendees find practical tips to achieve it. So there will be a whole day dedicated to reviewing and learning about Marketing for Innovation trends, presented by the companies that are currently successful in their markets. Before reading on! Register for free to the event organized by Doppler and Wayra. Reserve your place for the Innovation conference conferences and for the rest of the activities. It will be 5 days of pure Digital Marketing! 100% free and online event. From October 19 to 23 , each day will be dedicated to an industry.
There will be exclusive Networking spaces to connect people with similar interests. If you still don’t have a Doppler account to log in, create one now . During the broadcast there will be raffles and prizes , and at the end you will be able to download your certificate of attendance . EMMS 2020 marketing innovation Path to Innovation in Marketing If it is not put into practice, innovation runs the risk of remaining in mere ideals, aspirations and abstractions. The range of possibilities and actionable is very wide; the challenge is to systematize it into a plan with specific strategies. How, when, why and where to start walking the path of innovation in Marketing? The # EMMS2020 conference will be a trigger for good (and proven) ideas to put your business in that direction. Discover the main axes of the conferences dedicated to Innovation in Marketing. Keys to innovate in dynamic contexts The present is an extremely complex moment, and the vertigo of technological advances has been added this year by the uncertainty caused by COVID-19. When circumstances force changes in consumer habits, companies are directly impacted. Ivette Chalela Naffah (Waze) will share the path of reinvention that the Google company travels to adapt to the new needs of people who are returning, little by little, to circulate on the streets. ivette chalela emms 2020Is there a place for innovation in traditional companies? Undoubtedly, the sustained success achieved by certain companies over the years is a mix between the conviction to deepen the strategies that give results and the audacity to try new paths.
Loreto Álvarez Díaz , in charge of corporate communication for McDonald’s Chile , will bring an example in this regard. The fast food multinational’s bet aims to generate relevant relationships with valuable communications. Relationships that move with the speed that the context demands, but without losing their classic imprint. innovation in marketing loreto alvarez Technological, process and structural innovation We could say that these are, broadly speaking, the basic axes on which a “Comprehensive Plan for Innovation” should revolve . The truth is that the larger the organization, the more complex its implementation becomes. In his conference, Gustavo Orjuela (Wayra) will present the Corporate Venturing model . It is a way of working together between companies and startups to make the former apply large-scale strategies and global impact in the manner of the smaller ones, which have proven to work and trigger growth. gustavo orjuela emms 2020 Innovating is not the task of one area, but of many Innovation is a commitment that must be assumed across the board, and there is no department to which these processes are indifferent. Camila Espasandín (IMS Corporate) , will tell how to go through this process from the generation of digital content that awakens satisfactory brand perceptions. In his conference we will discover what the design of experiences will be like in the immediate future, from the hand of the agency that manages the communication of the most popular multimedia platforms: Twitter, Instagram, Snapchat, among others. innovation in marketing camila espasandinInvesting in innovation is key for the future Innovation requires a mindset based on working today to see strong and sustained results in the term.
Without a doubt, it requires analysis and Japan Phone List crucial decision making. Where to put the investment of time, money and human resources? And most importantly: what goals do you hope to achieve? At # EMMS2020, renowned marketer Neil Patel will speak about the advisability of orienting efforts to Conversion Oriented Positioning. Not just SEO, not just CRO – it’s about putting an innovative approach into practice. neil patel emms 2020Innovate by articulating human resources and technology “The future of work looks like science fiction” is the premise from which Alexander Torrenegra (Torre) will start , but this does not mean that we must paralyze or cling to old paradigms that are very close to expiring. The market demands new roles and the context, flexibility and tasks that can be performed 100% remotely without losing efficiency. The specialist anticipates that these are just triggers for something much bigger that is already among us, and will share some solutions to successfully combine the human and technological factors. alex torre emms 2020Do you want to make “Marketing Innovation” more than just pretty words and get going? The fifth day of # EMMS2020 will be unmissable to achieve it. Join us !