There are three types of media for our content: Own media (our site, blog, newsletter, social networks, etc.) Paid media (paid posts on social media, advertorials, influencers, etc.) Earned media (guest blogging, shares of others in their social networks, media that publish our content, references from other sites, etc.) It is very difficult for a digital communication strategy to be successful today if it only depends on its own media. New Zealand Phone Number List The competition is bigger every day and therefore it is necessary that others share our contents, either by paying them or by their own will. How to communicate to media and bloggers Sending information for bloggers and media Here, bloggers and the media play a very important role. If we are continuously creating and sending information for bloggers and media (press releases, videos, articles, study results, etc.), it is very possible that they will publish part of it at some point, referring us and earning in addition to the mention, a backlink , which also works for our SEO . Although for this to actually happen, you have to know how to communicate to the media , knowing exactly what each one is interested in, in addition to the content that we send must be of the highest quality and not mere crude and commercial communications.
An example Nike, for example, has an extraordinary press room , where it mixes news and branded content, but also continuously sends information to bloggers and media with very good materials (articles, videos, images, animated gifs, etc.) How to get bloggers and media to post to us How to get bloggers and media to publish us? Today, many companies have a Branded Content strategy (publishing and sending content about the brand) executed through their digital PR agency . As part of the functions they perform is to have contact and send information to bloggers and media (including influencers) to get them to publish part of the brand’s content and thus improve brand awareness and reputation . Unfortunately, sometimes their tactics are not very efficient. The reasons can be several: send content of little interest the content created does not match the medium to which the information is sent the content background is too simple the format is complex to use (PDFs, for example, are difficult to copy Content strategy What information for bloggers and media should we send? Within this framework, the consultancy Attach has created its second study on How to create an effective Branded Content and PR strategy with media, bloggers and influencers ? According to the study, among the formats that media prefer to share are.
Here they are, the results of the study and extra tips on what information for bloggers and media we should create and send. If you want to keep up-to-date with articles like this one, New-Zealand Phone List which explain in detail the marketing and digital communication strategies , you can receive them at the door of your mail … And if you need advice for your business or training in online marketing , give us a shout. We love hearing from you. branded content content public relations relevant brand reputation rrpp.