In many cases, we have seen that Transactional Emails are programmed messages from the IT sector, plain text and unattractive. In addition, they have little to do with the brand, its other channels, its Website or its Social Networks. That is an error! Do not underestimate this channel. We should be very clear that creativity in Transactional Emails can play in our favor and impact the loyalty of our users. # 3: Align your Marketing messages with your Transactional Emails Aligning your Transactional Email Campaigns with the Marketing strategy of your brand or business involves evaluating how each message correlates with the behavior of customers on the site and then using those behaviors to improve the relationship with them. When your messages are aligned, you provide a better experience and are closer to reaching your sales Macedonia Phone Number List goals. Let’s take an example: every time a customer buys a product, he expects to receive the purchase confirmation in his Inbox and later the invoice for it, right? The last thing that will come to you is a Transactional Email. In favor of your business, that purchase gives you an impression of the tastes and preferences of said customer. Instead of requiring the user to re-examine the site for products that fit their needs, you can get ahead of the game by sending them recommendations for specific products.
We would then apply in a simple way a Cross Selling or Up Selling strategy . Our team will then win by adding a new lead to an existing channel. Go ahead and try it in your business! # 4: Bring your users closer to your Support channel We have already distinguished the difference between Email Marketing and Transactional Email, and we know that the information provided in Transactional Emails is valuable or critical. But what if the user needs extra attention? According to a study by MarketingSherpa, more than 70% of users prefer to communicate with companies via Email . This means that our Transactional Emails are a great opportunity to bring users closer to our Support channel via Email. A solution to improve the shopping experience and the customer’s perception of your brand is to be available for their doubts, complaints or queries regarding the information you have just sent them. Include a direct contact link and your client will thank you. # 5: Optimize by focusing on user value Once you’ve applied all the recommendations and got your strategy running, teams often put their Transactional Emails on autopilot. But this does not help your customers or their shopping experience, and therefore, it will not contribute to your goals either.
It is important that you continue to make improvements with the Transactional Email automations running. And the improvements you make should be focused on optimizing the shopping experience on your Website based on metrics and results. It will be key then that you measure and analyze the results of your shipments on a regular basis . Beyond the metrics, you should focus on the value you can bring to your users. You can start by asking yourself about the purchase mentality of your user, what they hope to achieve when they interact with your E-commerce and how you can meet (and why not exceed) their expectations. Improving your Transactional Emails is an opportunity that will eventually contribute to the achievement Macedonia Phone List of your conversion goals. When you optimize for customer-centric value, you will be making improvements that will directly impact user perception of your brand. Remember, it is 7 times easier to sell to a converted customer than to a new one. Satisfied customers means better relationships and more sales.
At a quick glance, the effective execution of a Transactional Email strategy may sound simple enough, but when you break down the user’s purchase cycle and how emails influence it, there is a lot of subtlety and opportunity to take advantage of. The better you understand your users and customers, the richer the experience you can provide. But without a doubt, the success of a Transactional Email strategy will not only depend on the knowledge we have about our users and their path to purchase, but also on the technology we use. Whether you send a Newsletter , a discount coupon, a password reset, a purchase invoice or any type of communication with your database , at Doppler we can help you send those messages directly to your customers’ mailbox. Not only does it have the best shipping engine on the market, but also a Customer Service team that will help drive your strategy to achieve the best results. If you have come this far, I will understand that you take the user experience in your E-commerce seriously. Is your team approaching Email from a User Experience perspective? I would love to read your experiences, suggestions and related doubts in comments. It’s time to boost your sales!