In recent days we have been working on a new Content Marketing training . Within the chapters we have included one that we consider very relevant: How to write titles so that your content is found and how to write titles so that your content is shared. Within digital marketing , it is very important to point out that the main thing in the writing of a title is a well-chosen keyword and that for this we will have to rely on tools such as the Google Keyword Planner , SEMrush or Ahrefs . Chile Phone Number List This is because search is the main driver of traffic and therefore is our first option to optimize. Tools to write titles so that your content is shared However, we cannot be blind to what part of our objectives when writing content of interest to our target audience is that they share it on social networks … and gain a bit of traction and distribution with it. There are those who are very talented and manage to build a good title with the keyword and that also works on social networks. Others prefer to use plugins like Yoast or All In One SEO that allow you to write a title for Google and another for Twitter and / or Facebook. titles for your content to be shared In this context, title content, both to be found by Google (thinking in micro-moments ) and to produce engagement in social networks, is an art. On another occasion we will talk in depth about how to start the search, but today …Let’s talk a little about the titles to share on social networks Yes, we know; Out there there are many posts that will want to give you 10,15 or 20 hacks to write good titles for social networks.
We wanted to do it a little broader and more thoroughly … so we decided to grow it to 100 million titles for your content … well, actually it’s not that we’re going to give you that number of options, but rather that we went with the kings of know as to which titles work best on the networks … the masters of BuzzSumo . BuzzSumo, as you will remember, is an extraordinary tool to tell you which content is the most shared on the web and even which ones generate the most links. When you see your reports you can’t help but think about the importance of a correct headline. A good headline can attract and hook your audience to click, read, and share your content. In many cases, the headlines are what is actually being shared. You know it well, don’t you? Many times people do not read the note, but share it because the title prompts them to do so. Create titles so that your content is shared on social networks What makes a title attractive? To help answer this question, BuzzSumo analyzed 100 million article titles in 2017 . Although there is no magic formula to create titles so that your content is shared on social networks, there are many lessons we can learn to improve our engagement with the content.
BuzzSumo shared the results of its study with a number of content experts to reflect on it. His expert thoughts and advice can be found at the end of this post. Methodological note: The research examined 100 million articles published between March 1, 2017 and May 10, 2017 and analyzed those that obtained the most social engagement on Facebook and Twitter. Chile Phone List Here the results: The most attractive phraseIn the analysis of 100 million headlines, the three-word phrase that obtained the highest social engagement on Facebook (likes, shares, comments) was: “It will make you …”The phrase “will make you” earned more than twice the engagement on Facebook compared to the second most popular headline. This was a surprise because BuzzSumo hadn’t even included it as an initial option. So why does this three word phrase work so well? One of the cool things is that it is a linking phrase. It does not begin or end a title, but rather makes the link between the content and the potential impact on the reader explicit. This title format establishes why the reader should care about the content presented. It also promises that the content will have a direct impact, often an emotional reaction. The headline is clear and to the point that it is elegant and effective.