Do you want to sell more ? Do you want to do it digitally ? Is content marketing a part of your strategy? This success story is for you. Sell more with digital marketing How to achieve it? It is no secret that the dream of many is to find a job online that allows them to earn money ; And if you think that this is just a Guajiro dream, let me tell you that it is not so … in fact it is the goal of almost all digital marketers and even tons of business strategists who day by day look for ways to monetize the web. Canadian CTO CIO Email Lists To prove it, let me tell you a story … The Social Media Marketing podcast is a Social Media Examiner program . It is designed to help marketers and business owners discover what works in social media marketing. Recently, Michael Stelzner interviewed to Marcus Sheridan , a blogger, podcaster , and speaker who specializes in content and inbound marketing . Known as “The Lion of Sales,” he is the author of the new book, They Ask You Answer : A Revolutionary Approach to Inbound Selling, Content Marketing, and Today’s Digital Consumer. In it, Marcus explores how to sell more with content. Here is the interview. How to sell more using digital marketing Marcus began learning about content marketing in 2008, in the midst of the crisis in the US housing market. In 48 hours, his pool business, River Pools , lost a quarter of a million dollars after five customers took out their deposits.
In January 2009, three consultants had suggested filing for bankruptcy. However, if Marcus agreed, he and his partners would lose their homes and his 16 employees would lose their jobs. Marcus knew he had to generate more trust, traffic, leads, and sales than ever before, and he didn’t have the money to do it. So he searched the internet. Marcus read all about inbound marketing , content marketing, and blogging . You learned that addressing your prospects’ questions, problems, fears, and concerns on the website could help your business be successful – in other words, it was a plausible way to sell more . In March 2009, Marcus told his two business partners that the company needed to live by a new philosophy: “ They ask.
You answer “. Marcus brainstormed all the questions he had been asked and found that the top questions were often the ones that companies don’t like to answer online. Committed to the new philosophy, Last Review Marcus began writing blog posts about customer questions, including the good, the bad, and the ugly. The company committed to answering questions more consistently and transparently than anyone else in its space. Here’s an example of how he even tackled costs, which no one in the industry dared to make public. Now that so many websites have taken the same approach to content as Marcus and the web seems to be already clogged with information, Michael Stelzner asked Marcus what advice he would give any business owner concerned with the content on his website.