Let’s stop fooling ourselves at once … although it hurts many to hear it, marketing on social networks is an illusion if it is not supported by a content strategy that moves users through funnel marketing, that is, that helps us generate conversions . In the strategy, regardless of social media engagement , CIO & CTO Email List the networks should act as platforms that help us distribute content (articles, images or videos), orienting it to a specific objective and a specific audience. It doesn’t matter if you want to generate sales, traffic, or leads, social media can’t do all the work alone. When you do it like this, you find that they are useless for your business . Facebook ads are useless Useful, relevant and attractive content for a target audience is essential, as well as a repository of it on your own site; a digital space where your potential customers can reach and where they want to stay as long as possible because they find everything they need. Once you’ve created a solid content strategy, you need to make sure you take full advantage of social media to distribute and maximize your results. Visualize your content in a way that is relevant to the context in which you are going to place it. That is, ask yourself what can be attractive to LinkedIn users and how it differs from what is of interest to those who follow you on Facebook; a feature article works well for the first, but an entertaining video works best for the second.
The key is to focus on creating quality content and then getting it into the hands of as many users as possible. Social media is a great help for this as long as you know how to take advantage of it … and believe it or not, the content distribution tactic must often take more time and analysis than the creation one. 5 keys to increasing your content marketing results on social media. The first thing you should be clear about is that, since social networks are in constant motion, your strategy cannot be a one-time process. Once you get started you need to constantly optimize it, stay active, listen to your community constantly, and participate in their conversations. It is not enough to pay for an ad and let it run. Here are five keys that you should know. The content marketing and social networks work hand in hand; Neither of these two tactics can reach its full potential without the help of the other. Both must follow common objectives and direct their efforts to the same target audience, so it is essential that before opening profiles on each network , you ask yourself which of them are truly relevant to your captive and potential customers. Opening profiles on each network is a newbie’s decision.
Once you have identified them, you will have to create a content mix that adapts to each of them in a specific way and that encourages your collaborators to share it through their personal accounts. If your site doesn’t have social buttons, it’s dead. From mobile you can share thanks to the functionalities of the phones, Last Review but on desktop computers, nobody will do it if you don’t have buttons! Sumo has an excellent tool for this and you can see it right on this site. Hashtags can be very helpful in broadening the reach of your content and reaching genuinely interested people, but you need to know when to use them. On Instagram they are ultra-necessary (you can use a maximum of 30), on Facebook we almost always have plenty. Instagram will accept up to 30 hashtags. Take advantage of it! One of the most common mistakes among content marketing managers is the one-time approach. Marketers spend a lot of time and resources creating relevant content that then lives on their social profiles for a few hours. The result is a wealth of usable content that languishes on websites instead of remaining active. The solution? start taking advantage of content curation on your own site and those of others.