Marketing as you knew it is dead. Advertising messages on radio, television and other massive platforms, created to build love and loyalty, are a thing of the past. If you wonder how to make your brand like them, the first thing you need to do is accept that. We live in a different era and the sooner you understand it, the sooner you will be able to woo the new consumer. The current paradigm I hate commercials, you hate commercials, everyone hates commercials. People have seen their lives invaded by advertisements for so long that they just got tired of them. Croatia Phone Number List Nobody likes interruptions. News: The drastic marketing transformation I am talking about is not due to social media. True, the internet has greatly influenced the way consumers behave, the channels through which they communicate, the way they learn, and also their purchasing decisions. However, it takes much more than the appearance of social media for the behavior of brands to transform. Large and small are still invasive . For sample in this case you don’t need a button. I ran three different searches directly on YouTube and chose the first available result. How many ads do you think I found in the process? Yes, at least three.
Content I need, interrupted by nonstop brands. Interrupted by ads that I didn’t ask for and that don’t interest me. The Internet has somewhat accustomed us to immediacy, and brands not only interrupt browsing, they are often reluctant to listen on the web. How to make your brand loved In this reality, you don’t have to keep wondering how to get your brand loved. How to do engagement marketing . The answer lies ahead: Become a human brand , capable of engaging with your consumers and delivering value to them… preferably without interrupting their lives. Here are four truths to achieve it: 1. Don’t talk to your customers, interact with them Let’s understand each other … talking to a client is NOT interacting with him. Most brands look for channels that allow them to talk to their customers. They are interested in sending them a message because they believe that in this way they are present in their life. They put ads on their networks, they send them emails with promos, they do remarketing.
The big mistake is not realizing that advertisements are interruptions in people’s lives, they are not an integral part of it. Consumers want brands that align with their values and that are able to integrate into their day to day. It is because of that…Marketing today is based on a model of participation, not sales. This engagement model means that companies provide real value to their customer, replacing one-way messages with bilateral relationships. Digital platforms allow it, Croatia Phone List consumers want it, and brands must adapt. It is the era of attraction marketing . Don Draper is dead. Attraction Marketing One of the elements that reinforces the need for this change is the end of the captivity of the audiences. In the age of traditional media advertising, the consumer was in front of a channel watching their favorite show or flipping through a magazine. His possibilities were limited, he would see the ad sooner or later. Today it is not like that, if your brand wants to send him a message, it better be relevant to him, that it adapts to what he is looking for … because he has the opportunity to close it or ignore it.