Create and broadcast live video… since the advent of tools like Periscope and Meerkat (rest in peace), many have gone crazy with the possibility. Facebook took notice and even developed the ability to stream live. This and the growing consumption of video by users, have made our networks fill with this format, although it must be said, much of it without relevance and therefore with little engagement . Making videos that your audience sees and loves is not an easy task. VP Software Email Lists You must plan before executing. We tell you how with a success story! We recently published a note where we pointed out that only 1% of the content on social networks generates engagement … yes, only 1%. Which gives us a good notion of the quality of the content or the emotion it arouses … almost zero. As if that were not enough, do not get excited when you see that a video on Facebook has hundreds of reproductions; the social network counts as a view if someone saw 3 seconds, which is NOTHING. While many marketers are chasing speed, quantity and high performance in video production, generating pieces one after another, pressured by the mass of content, there are those who bet just the opposite: slow, structured, careful, well produced and consistent. to the vision of the brand. What is better? What works? It would have to be said that we would have to evaluate results and actually know how you are measuring them , but today we better briefly analyze a case and get some Inspiring Marketing from it .
You will decide what is best. The New Yorker is a weekly American magazine that publishes reviews, essays, investigative reports, and fiction. Although it focuses on New York social life, the publication has a wide audience outside of New York due to the high quality of its journalists. He’s cosmopolitan, with refreshing commentary on city life, popular culture, and eccentricities, and he’s got a lot of wit for his famous cartoons. It may not sound like a promising concept but… the magazine provides grammar and style lessons with editor Maria Norris, using examples from current and past issues in the magazine to illustrate each case. Recent episodes, almost always under two minutes, focus on things like whether the word “none” is singular or plural, or why it is not correct to say “Obama, who instituted the decree …” but rather “Obama, who instituted the decree… ”In other words, it is useful . It is not a viral hit but each video has between 5 and 10 thousand views on YouTube, where the views are real because they have to be at least 30 seconds, It doesn’t matter if you find it boring or exciting, what matters is whether it works for your audience. Here is an example, obviously it is in English but you can notice that the protagonist of the video is a mature, intellectual woman, in a common studio, without special effects or anything extraordinary. It’s just the power of good content.
Simple but with tangible results. What is the problem? That all marketers want to ride the social wave and be the viral spearhead on Facebook, Instagram or Snapchat. It will not happen. You have to think, plan and structure before doing … if you want results. Saying that you don’t make videos because you don’t like the way you go to frame and that you need a model, that you require sophisticated programs, sets, cameras or light equipment… are excuses. What is required is a good idea and the power of good content. Last Review For Nicholas Thompson, digital editor of The New Yorker, he is not surprised by the success of the series since its introduction last year. “I was sure Maria would be a star when we started. People love grammar, and she is both charismatic and brilliant, ”he said. Comma Queen, like many of the other videos The New Yorker has produced, is designed to be a natural extension of the brand, born from the text on the printed page. The New Yorker also regularly produces short documentaries , investigative reports and a series that I personally find splendid called 3 Minutes in a Life , dedicated to visiting writers, artists and other personalities.