We know that no E-commerce can exist today without email. However, Transactional Email and its importance in relation to the User Experience has not always received the attention it deserves. Improving the usability of our E-commerce is not an easy task. It involves understanding the challenges of our target audience and knowing very well the purchasing process of our users. To be successful, we need a comprehensive strategy that is consistent throughout all stages of the Customer Journey . That is, it allows the brand to connect with the client or potential client, according to the particular needs of each stage through which it passes. In this article I will show you how to boost the User Experience through simple tips and Malta Phone Number List easy-to-apply recommendations. You will see how, in addition, they will give a great boost to your Transactional Email strategy. But, let us start at the beginning. What is Transactional Email You have probably heard it before, but let’s clear any doubts to understand what Transactional Email is and how to incorporate it into your strategy . It is a communication channel with the user through which you send messages in real time, after they have performed an action within our E-commerce or WebApp.
Think of it as an automated action-reaction channel . Although they may have a secondary purpose of generating income , Transactional Emails usually contain personalized information that is directly related to the action taken by the user. Maybe you are wondering what is the difference with Email Marketing . Let’s see … Transactional Emails allow you to send valuable and critical information for the customer experience. Although there are Emails that cannot be missing in an E-commerce to promote a Digital Marketing strategy, as a complement you must incorporate Transactional Emails. Some examples, whatever the industry in which our brand is positioned, can be: Order or order confirmations. Password change request. Receipts or purchase invoices. All these emails are activated as reactions to an action or request by the user. In this post you can see some more examples how Transactional Email will help you multiply sales in your E-commerce. The importance of Transactional Email in the User Experience If you are already doing Email Marketing , you know that if an email is lost or delayed there will not be too many inconveniences in relation to the User Experience.
However, for Transactional Email, timing becomes essential . A lost or delayed password reset, for example, can lead to frustration and subsequent complaints to your support team. Something you should keep in mind is that, by their nature, Transactional Emails are usually the pieces with the highest Open Rate and Click Rate of a Mailing strategy. People expect and interact with them, to a greater degree than with promotional or commercial Emails. Likewise, Transactional Emails will also be reported as Spam much less frequently than those promotional emails. We can then begin to think of a lost or delayed Transactional Email as the equivalent of a non-working payment button or even a broken page on our site. So you can see affected what you offer to your client. Although Email is a different channel, it always has the possibility of impacting that shopping experience of our users. That is why here I list 5 keys for your Transactional Email strategy Malta Phone List to help you offer an optimal User Experience. # 1: Respond to every potential trigger of the user Businesses are constantly looking for innovative ways to increase their online sales through the optimal customer experience. However, what sounds like a no-brainer can be overlooked on a day-to-day basis due to the multiple tasks involved in managing an E-commerce.
Thoroughly research your Online Store to understand what the specific needs of each user might be. It will depend on the industry in which you work: Retail, Insurance, Banks, B2B, etc. and also the type of business you have set up. In any case, it is important that you spend your time thinking with your client’s mind and assessing the details that matter to him . Let’s take the common scenario related to Customer Service: once a user interacts through the LiveChat of our E-commerce, they will wait for a transcript of the conversation to be sent quickly to their mailbox so that they can return to it once the chat is closed. You probably haven’t considered it until now, have you? It is enough to go through our Website with the eyes of the user and understand those critical moments that will allow us to promote positive relationships. # 2: Use Transactional Emails that are consistent with your brand Transactional Emails are an excellent channel for your users to become familiar with your brand. As you may know, brand recognition is crucial as it has been shown that people are more likely to do business with brands that they are already familiar with. In other words, using your brand in these types of communications will help increase customer trust with you and your products or services. This way you can create a lasting bond.