No, Facebook live videos were not designed for you to run off to announce your offers and at that moment you have thousands of visits, sales and overnight you are a success story on Facebook. It will not happen. Neither in this nor in an alternate dimension. However, live video has tremendous power to connect with people. Users naturally gather around this type of content to keep up to date on the latest trends, events, Uruguay Phone Number List content and yes, for the most part, to be entertained. With the popularity of live streaming platforms like Facebook Live , Periscope , Instagram Live, and YouTube Live , it is becoming more and more common for brands to use live streaming in their marketing strategy. We at Luis Maram have just begun to dabble in some experiments and with some tips from Marketo , we will tell you what our learnings have been in it. How to improve Facebook Live Live streaming offers you the opportunity to capture public opinion and become a thought leader in your niche without a large amount of investment in equipment and software. Polished, professional videos can be resource intensive, but live broadcasts are by nature spontaneous, unedited shots that create more authentic interactions with the audience. Creating live content is a lot cheaper (no need for an expensive camera or top-notch video editing suite), but what you save on production costs should be spent on creativity. So the first lesson is: No, don’t go live until you have something your audience cares about.
Showing yourself just to say hi for no reason or making a cheap copy of some leader in your industry will only hurt your brand. A simple formula to start your experiment with streaming is to present a case study: share a situation or problem that you or your customers have experienced, broaden the vision that this scenario provokes, and then round up with what you learned along the way. Make sure your videos provide a lot of information for all your types of customers . You may even want to introduce an industry expert or an existing client who can share their knowledge with your audience. Other formats that work well include exclusives, such as behind-the-scenes access to events, and question-and-answer sessions. Simply put, if you make your audience feel special, they will reward you with their attention. Social Media Examiner is already testing even with functionality split screen to invite industry experts. The split screen is only available in the United States but we can anticipate that it will soon jump to the world. See in this example how the transmission is not a careful shot, it is simply the people at their own desks at home or office. The important thing is the substance, not the form. Once you have that defined, you are ready to start planning your broadcast. A mobile phone camera or portable webcam is perfect to start with; Investing in a tripod to stabilize your images is also great advice. Creating content is just one piece of the puzzle. In fact, it is hardly the first.
The challenge then becomes making sure your target audience will find you. An easy way to make sure you cover all avenues is to consider organic and paid distribution: Organic Distribution: Getting viewers to tune in organically has everything to do with what you do in promotion. Take advantage of all existing audience channels in your arsenal: site, blog, newsletter, social networks. Announce them when you will be live. If your broadcasts are periodic, much better because people know when they will find you. Sharing live content with your audiences can include pre-event promotions, Uruguay Phone List various notifications, and even a webinar-like registration page (here you kill two birds with one stone because you get leads). Before the broadcast, you will have to promote it through your aforementioned channels and even post an update 15 minutes before on Twitter. At LuisMaram we make small teaser capsules the day before. Paid Distribution: When you reach the end of your potential organic audience, you may want to expand your audience even further with paid promotion. This should be directed to a specific audience that has or has shown interest in the topic. For example, you can target the people who like your Facebook page or segment so that it reaches new eyes, always guided by your buyer persona profile . Do not promote immediately, wait at least a day for you to get all the organic juice before.