Email Marketing is an essential piece of a company’s overall marketing strategy. In fact, according to an eMarketer report, 97% of all small businesses use email marketing. Even with the massive social media growth of b2c email list providers the past several years, email marketing with 3.3 billion users has nearly three times the users as Facebook and Twitter combined. But, all those users also mean increasingly crowded inboxes filled with marketing messages. So, getting people to open your email may be a difficult obstacle to overcome.
To begin the process of b2c email list providers improving your open rates, put yourself in the recipient’s place. What kind of email marketing message would you open?
#1 – First Impressions Matter
You have two opportunities to make a good impression right away, starting with the ‘From’ address. People want to see who the Sender is before they go any further. Refrain from using generic email addresses such as: info@ or sales@. Instead, include the name of your company or organization. Marketers who send email campaigns to prospects not familiar with them personally, should avoid using their first/last name in the address, unless their name is the company name (ex. Jenny Craig).
Once a recipient recognizes the Sender the next item is the all-important Subject Line. Here are 5 things to keep in mind:
a) Spam filters analyze a large list of b2c email list providers criteria in determining a Spam score. If your email score exceeds a determined threshold, it is sent to the Spam folder.
b) Avoid using CAPS and exclamation marks. If they aren’t automatically relegated to Spam, many people associate this style with unwanted emails. Subject lines framed as questions often elicit a better response.
c) If your newsletter is delivered with the same subject line over and over, you are likely to see opens drop off. Keep the company or newsletter name consistent, but reflect the changing content of each campaign.
d) Keep your subject line short and sweet, under 50 characters – if possible. An exception would be an email going to a highly targeted, and well established audience.
e) Excessive reminders have diminishing returns. Over-promoting a sale or event with too many reminders can land your emails in the trash bin.