How to influence the audience from the moment they search for us on Google or see us on social networks? How to improve brand perception on the internet? Let’s think about some of the great brands that we know and that we all trust… Nike, Coca-Cola or Apple. USA Phone Number List Everyone appreciates them. Why? Is it that they spend millions on ads to ask their followers to buy one more product from them every day? The answer is no; instead, they invest heavily in building trust and strengthening ties. They invest a lot in brand marketing, what exactly is that? Brand marketing focuses on creating and strengthening a brand, establishing clear creative communications and carrying out activities that ostensibly differentiate our product or service from others. If we placed 5 computers and covered the brand to all of them, the only one that your customers would identify would be Apple.
Apple IS a brand, the rest are companies with logos. Great companies but… not great brands. A brand is a promise; And the way in which it is fulfilled or not, is what we call reputation. Marketing today is not about creating ads to push products; doing that is just a snap. A sales job. Marketing today has more to do with the holistic set of actions to attract an audience and develop trust links with them. Commercial actions are given as a consequence, not as a goal. That is the essence of the inbound methodology, where the user, the client, is the engine of the actions and not a product of a crude funnel. What types of actions does brand marketing include? There’s a lot; some of them would be PR, a good part of content marketing and social media marketing, experience marketing and reputation marketing . Reputation marketing is the process of proactively building a positive perception of a brand to attract more customers and grow it. Reputation marketing relies on many marketing actions and seeks of course to gain appreciation and also good references from other users of the brand.
Why is it important to improve brand perception on the internet? Right now, there is a crisis in marketing… USA Phone List it has problems : While brands create content to help customers make more educated purchasing decisions, the average person seems to look suspiciously at every brand message they see. Studies show that 96% of customers believe that brands and their marketers do not practice their work with integrity. This situation has been further triggered by the pandemic, as consumers are expecting more from brands in the new normal . Communication and marketing managers must find ways to build credibility for their brand with their audience and not just go for selling and selling. This is where reputation marketing comes in . 5 actions to improve brand perception on the internet. Here are 5 key ingredients of a program focused on improving brand perception on the internet, from search engines like Google to social media.