If you have a business, whether it is a personal brand or an SME, content generation can make you have clients with a blog and therefore sales… and money. Blogs are more alive than ever, they are not tools from 10 or 15 years ago. Of course, brands no longer usually call them blogs but e-magazines, content sites, digital newsletters, among other names; but the bottom line is the same: they have one because it generates customers. Now, one of the greatest advantages of a blog or content site is that it appears in Google searches. Lebanon Phone Number List This means that if as brands we can start generating content that clearly answers questions from our target audience, the probability of appearing in search engines increases. That’s why in the State of Inbound Marketing 2017 , priority one and two of the brands is to create better content on your blog and improve your SEO positioning. Inbound Marketing Priorities According to HubSpot Simple example of how to have clients with a blog To explain it with an easy example.
Imagine that you are a glasses and goblet store, and you decide to open a content site to answer questions from your potential customers. You could probably generate articles or videos with titles like: How many glasses and glasses should I put in a gala dinner? By doing this, your content will start to appear on Google when some user makes this type of search… and when you click on them you will have earned a visit; once the user is on your site, you need them to give you their data (there are many ways and tools to do this) or even inform them of your store and its promotions. This is how content attracts traffic, converts visits into prospects and, finally, prospects into customers. It is the easiest way to have clients with a blog. Deliver value to have customers with a blog Do not think that by posting an article today, tomorrow Google will rank you in the first position.
There are certain specialized techniques to achieve this and that is why a digital marketing consultancy is always recommended so that it can give you tips and recommendations; However, one of the best actions for your brand is to get other sites to link to you. Yes, they put a link to yours. If people aren’t linking to your blog yet, don’t worry. If you are consistent and the quality of your content is consistent, they will. Like anything you do online, the best results will come when you put effort and time into it. That means having a blog is not enough. Lebanon Phone List You need to be active and have a strategy. The strategy to have clients with a blog Your blog strategy should always start with adding value to your readers and your niche (which we already talked about in the articles). Blogs help you improve search engine traffic over time. They help you increase your presence on social media by having something to share and driving people to your site. They help you make others want to share your content. But true value comes from putting yourself in front of your potential and current buyers.Here are some data that will surely make you better consider managing your blog.