Many of those attending our marketing training or conferences are in the fairly early stages with their marketing efforts. They basically have no traffic, they have few social media followers, and only a handful of email subscribers. Their blog is usually a mess (when they have it) and it’s barely readable. They need to know how to get started in digital marketing. Several of them, after training, suggest using some advanced techniques in their strategies, but doing so would not work for them. Panama Phone Number List Although many do NOT like it, and want to skip the initial part, it is necessary to understand that the purchase journey of any client (buyers journey) is made up of three basic parts: If we don’t do a good job in the first, jumping to the third is almost impossible. It is pretending that an airplane takes off without hitting the runway. You need to understand it if you want to know how to get started in digital marketing. Some of them ask why we don’t A / B test visitors to their site or segment their subscribers to send different messages to different groups. The answer is simple: because it would not make sense. How can you expect to get relevant results from a landing page A / B test, when you have no traffic? A / B tests are statistics and a statistic with a few visitors is rarely valid. The same goes for other more advanced marketing methods, like sending different emails to specific segments of your subscriber list, or testing different headlines for your social post content. Without a good number of followers or subscribers this just won’t help.
You will waste time on processes that are doomed from the start. The problem with marketing is often, that to do some of the most elegant and functional things; you need to have the basics well done. And to be successful with your marketing you need to understand two things: Your marketing needs to develop over time – depending on what stage you are in. The vast majority of marketing blogs and sites give you a ton of marketing tips that sound great, but won’t help you in any way; not because they are useless but for the simple reason that they are written for another stage in the marketing process. You come across case studies of big brands and you find out how they use their social networks to launch their campaigns, and you think you can do something similar. False. In fact, right now, you are likely to face completely different problems: Get more followers for your social accounts, get more qualified traffic to your site, create a database of users through obtaining their emails and start generating SOME conversions. Once you have this under control you are ready for the next step, and you will have to make decisions to improve your marketing. Risking advanced marketing before you have the basics is dangerous. You must understand how to get started in digital marketing. Here are some examples of what to do before you focus on something later in the marketing process: If you don’t have a following, if you don’t have an audience … who are you planning to sell to? Aaaahhh! You think that putting an ad on Facebook. Its not that easy. Nobody just by seeing an ad buys live. You need to have confidence in the brand you are approaching … and yes, for that to happen, you first need to have seen it, know about it … in other words, you need to have build the audience. See how I include the Facebook Ads Tool consider the three stages of the buyer’s journey: Awareness, Consideration, and Conversion .
Facebook itself is telling you that you have to start from the beginning, not from the end! Getting started in digital marketing means understanding the buyer’s journey. You can’t expect to grow an audience when you’re not providing something worth listening to. Many people wonder why their number of followers does not grow, and the answer although it hurts to the guts is: they simply do not deserve to be followed; And because of that, most of the methods they advise you to use to increase your followers will likely fail. As long as the content you offer is worthless, no method will do. THIS IS THE MOST ESSENTIAL TRUTH that you must understand in digital marketing and that everyone ignores. Panama Phone List If what you deliver is not valuable content , no one will care. You may think that it has a lot of value, but the truth is that who decides that is your market.Before wasting time trying to get people to follow you, make sure you provide something with your blog and / or your social accounts to people who you think should follow you. Only then can you focus on other ways to get them to follow you. YouTubers are the best example of this. They are audience builders by delivering something first… and once they have established their presence, then they start creating calls to action. How many makeup tips did Yuya give before she became famous?