Lead generation is essential to keeping in touch with your customers and reaching out to potential customers.
Every sales organization struggles with lead generation. Sales professionals have perfected a number of different lead-generation techniques involving:
The Internet opens an opportunity for buy ceo email leads sales organizations to take their lead generation to another level through a variety of solutions. Multi-step campaigns can be used to not only increase the number of leads, but shorten the sales process and reduce lead acquisition.
Sound like something you’d be interested in?
It all starts with an email. I remember when I founded my first Internet business in 1995. I was familiar with the industry and the market but I did not have a list of buy ceo email leads prospects to call on. So I bought a contact list, sent a mailing to 3,000 people and waited patiently for the bounce-back cards to arrive. Six showed up. When I evaluated the cost to acquire the leads, I realized I spent $500 for each lead – each lead was worth more than an ounce of gold! Fortunately, we were able to convert one lead to a client so we ended up covering our cost and having enough guts to try it again.
Today, I can send out 8,000 emails to my target audience at no cost, track how many people opened the email, how many made it to the registration page, and how many registered. My early attempts at generating leads started with a simple email invitation to participate in a webinar. After getting 250 people registering for a webinar, we found more efficient ways to automatically register them. Next, we discovered we could send HTML emails with more graphics to engage the prospect. Today, we send broadcast emails to our target group and include audio and video to capture prospective clients’ attention. It works. Photos, audio, and video give you another dimension to capture prospective customers’ attention.
Additionally, you may try to extend your reach by making media buys on relevant Web sites. Participation and response rates zoom when you have something to offer. Popular techniques to generate leads online include the opportunity to download a free report or industry white paper
Once you get the lead from your Web site, what do you do with it?
Garsite/Progress Family of buy ceo email leads Companies decided they needed to do more than send an email response to a lead they received online, so they engaged Monsoon Interactive to create a series of customized “digital letterheads” for their salespeople. Monsoon Interactive created a customized email template that each salesperson could include in their email responses that looked terrific.