Before entering the guide to know how to do content marketing , it is necessary to define the concept and its panorama. What is content marketing? Content marketing is the marketing tactic focused on creating and distributing content in a constant and consistent way in order to attract a target group to our site, convert it into a lead, later a customer and finally an evangelizer of our brand. It is one of the most effective tactics for marketing at present and is the backbone of the inbound marketing ( attraction marketing ). UAE Phone Number List Why aren’t all businesses embracing content marketing? If content marketing is so effective and is a trend, why is it so difficult for companies to adopt it as a primary activity in their business strategy? Why do they continue to believe that social networks will work better for them?
Why do they prefer to continue paying for ads? In each of the digital marketing trainings we give, we ask how many people have social networks . 99% of the audience raise their hand. However when we ask how many have a personal or business blog, the number drops dramatically to less than 20%.So it is worth asking, are you one of those who only recommend other people’s content instead of recommending your own? Those who have social networks Do you know why the above phenomenon occurs? Because generating content is not atomic science … it is more difficult. The excuses OK, maybe it’s an exaggeration but it is definitely an activity that requires a lot of effort and discipline. Excuses not to do it? Many: We do not have the human talent to write, we do not have the time to develop the tactic, we do not know where to start, we do not really know how to do content marketing , we do not know what the tools are, we cannot wait for the project bear fruit, it is a very complex process … and two more kilometers of blah blah blah. If you go to the doctor and he says that five injections are vital to improve, what do we normally do? We buy them and even if we hate pickets, we apply them right? So why, if marketing trends are signaling that content is important to businesses, are they doing nothing? Framed in all of the above and to try to pave the way a bit for those who are convinced that they should generate content but still have many doubts about how to start, here are 10 concepts to understand from scratch, how to do content marketing .
Is content marketing enough as a strategy? No. Content marketing is only one part of a digital marketing strategy , UAE Phone List which in turn is a part of the company’s marketing strategy. Conceptually it is part of a larger universe called inbound marketing or attraction marketing ; content is only one of the three main legs of this way of doing marketing that consists of attracting users to the web instead of invading them with advertising (banners, spam, videos that play themselves, etc.) The other two legs of the tripod are social media or social networks , and SEO , or optimization of our site for search engines. Inbound marketing How does content marketing work? When a site with relevant content is generated, specifically designed for a target group ( buyer persona ); said site is optimized and the content is distributed appropriately through channels such as e-mail marketing, social networks, feeds, social messaging , etc. those interested will arrive gradually. Once the visitors are on the site, it is essential that the design is user-centered , and that it has a lead capture tool (a form to obtain name and email at least). Ideally, it should also have a lead magnet (something that the user wants and is willing to give us their data for him), so that it can generate conversions and then the visitor becomes a lead.