Did you know that students and their families do most of their school research online? Every digital marketing coordinator for schools must be a successful content creator. Why? Because Content Marketing is one of the most profitable trends in marketing today and is both a science and an art, Investors Email Lists so it takes knowledge and finesse to put all the pieces together and make it all go right. While most school marketers understand the critical importance of digital marketing, they do not have any best practice systems to help and guide them. An inbound marketing strategy will get you nowhere until you establish and consistently carry out an integrated and targeted content marketing plan. Here are 12 best content marketing practices that you can apply to your school’s digital marketing plan. In short, it is necessary to consistently create and publish relevant, aspirational and / or entertaining content in order to attract potential students and generate in them the desire to know more about the institution. Janette Klein College publishes content on her blog that is truly attractive to her captive and potential students, not cheap news like many colleges. Including blog posts, webinars, premium content, newsletters, videos, and infographics. All of these formats need to come together to deliver your basic messages to potential applicants.
Tec de Monterrey maintains several social networks and plays with different formats in them, texts, photos, videos, graphics; and in them they not only talk about school, but even alumni projects, like this one. This is one of the main information channels for young university applicants. Your social media activity must be scheduled, high-quality, engaging, and always consistent to achieve the best results. The University of the Americas knows that its students are on Snapchat and therefore joins in the use of this tool, an action that very few institutions have taken. Your website, social media, newsletters and email marketing should be coordinated and adapted to each channel following a unified message: what makes our school special? Check out UCLA’s aspirational message, the consistency in faces, fonts and colors. A single communication is felt even though the first image is the website and the second only an Instagram photo.
Marketing for universities Content marketing for schools You don’t want your content to sound like a used car salesman pitch. Instead, become a resource for information and seduction, providing engaging, entertaining and educational content. Despite being one of the most prestigious universities in Mexico, Universidad Anáhuac lacks a blog and updated and changing content on its site. Last Review The selling way of requesting reports is tough and feels somewhat dated. Can you imagine the success they would have with a good blog that touched on attractive topics? Content marketing for educational institutions All departments within your academic organization should meet regularly to adjust and optimize the overall content marketing plan. Everyone needs to be on board. Notice how in this post from La Salle University it is perceived that unlike many institutions where they only place a community manager to be posting irrelevant things, here the coordination with academic areas to inform of important dates , is palpable.