Make marketing inspiration is not easy; It has nothing to do with what you learn in a marketing bachelor’s or master’s degree only, you have to put it together with sociology, psychology, creativity, common sense, and lots of tons of work. Are there any steps we could take to understand this a little better? Jasky Singh recently wrote a three-step checklist that says he doesn’t need more marketing knowledge; Perhaps it is exaggerated, however the advice is extraordinary and brings you very close to developing inspiring marketing . Canadian CEO Email Lists We have compiled them for you and we present them to you with examples so that they are better understood. 3 principles to create inspirational marketing … a type of marketing that goes beyond a good product, service or quality. Get to know them! Instead of presenting facts, information, benefits, key points, or anything else, you need to tell stories. A story is easier to remember; we rarely forget a great story. A story allows you to go beyond typical user resistance and hooks into your narrative. Science proves that a storytelling activates our entire brain, evolution has made us that way. The narrative is the way in which human beings have passed information and knowledge from the first settlers to digital tools . People get excited and go after big visions and lofty goals. More money is invested in order to achieve a 10% improvement on an existing product.
So find and announce a bigger purpose. Great purpose motivates people. Greater purpose awakens people and demands their attention. A bigger purpose instills the idea that you are someone special who can cope with it, and therefore are more likely to be supported by others. Yes, your track record, product knowledge, great service, and competitive prices can be wonderful. However, it is the experience and the way the user feels that makes them buy from you, more than any utility or logical reasoning you can conjure up. Experience and feelings is what marketing is all about. Experience and feelings are what people remember and return to again and again. The experience and the feeling is what people share with others – not the utilitarian benefit. That’s what inspiration marketing is based on . The clearest example that I can give you of these three points is all the communication of Always, #LikeAGirl Always is a brand of feminine hygiene products but on its site you now find EMPOWERMENT STORIES for adolescents, narrated in a tone saturated with EMOTIONS. You see it? History + Purpose + Emotion Being in a place where you have no competition is better than being where you think there is a huge market. It is the simple theory of the blue ocean . Make your consumer perceive that there is no competition.
Be the first in that space that you created for your product, and anchor yourself so deeply in the mind of your client, that it is difficult to get you out of it (It is the basis of positioning ). Being first means there is no competition. Being the first means that you usually enjoy the largest portion even when others arrive. Being first means it’s easier to capture attention, Last Review easier to let the buyer’s guard down, and harder to get you out when the war starts. VERY IMPORTANT Warning: Being the first in a space where nobody cares and there is no demand is useless. If you are the first to make triangle buttons, you will surely stay there and you will not sell much because nobody cares about the shape of a button, just that it fastens their clothes. There is a tendency to spread our wings and we think that we can fly to all parts of the world. No. A product must be aimed at a small market niche. A niche to which your product solves a huge problem. Then this niche will take flight on your behalf. A niche is already looking for a solution when yours presents itself. A target niche will be so happy when their problem is solved that they will tell every human being they come across that your product solved them for them.