Do you want to create engagement with your audience? Homework is your friend … and in fact homework is not for you, but for your followers. Yes! We know…. Even if your school days are some time past, that’s probably not one of your favorite words. (Unless you’ve been a big nerd.) However, your readers want homework. As you hear … And what is homework for them? CMO Email Lists steps by which they can put what they have learned into practice. And here’s why. Reading about a topic doesn’t really help How to create engagement leaving homework and why Have you ever read an inspiring and practical self-help book – like The Seven Habits of Highly Effective People – only to find that, months or years later, you still haven’t put any of the things you read into practice? Reading about a topic seems like a positive step. And it is! But generally speaking, just reading won’t get you very far. You must practice! Now, on the side of those who make content, the content marketers, we do not want to produce articles or videos that people simply enjoy and then forget. You want content to change their life in some way (maybe small, maybe big) because that’s what keeps them coming back for more! That is what will awaken the most engagement ! – and possibly over time they will buy something from you.
Sometimes, of course, your goal might be to help someone feel encouraged or inspired without necessarily leading to specific action steps; But often, you want to get readers out of the passive reading habit… so that they actually do something. Remember that there are four types of content: Entertaining, Educational, Inspiring, Persuasive. Many of these tips that we will give you can be applied to online courses (free or paid) but also in posts if you develop constant content, and your audience can look for you to share results. You do not have to apply all the tips simultaneously, varying them will help you to hook your audience more. It is often a good idea to use a subtitle for your exercise section. Eye! You don’t have to call it “homework” unless that suits your readers and your brand. On this site, we have sometimes used What did you learn today? , as in the post ” Difference between internal communication and endomarketing ” where we insert an interactive test at the end.
You can develop this test for free with the Apester tool . If you want readers to really do their homework, then don’t suggest something that is going to take hours, Last Review or that is going to be too complicated. Keep it quick and easy: the ideal is something they can achieve in a few minutes. In many cases, that could mean encouraging them to take the first step with something. For example, we could tell you here that if you want to have an SEO score for your site, do the test right now with Website Grader to get a check list in less than a minute that looks just like this: How to generate engagement Once they have started with a step, it is very possible that they will follow the rest of the advice in your post.