How many really consolidated online projects do you know without a good Subscriber Database? I already tell you: very few, to say nothing. The medium and long-term survival of online businesses depends on how easy it is to attract Subscribers, take care of them and then convert them into customers to, finally, retain them . If you do all this process well, the percentage of probabilities that things will go well for you will be very high, and I want to contribute to this by talking to you about the first step: recruitment , and in particular about what you need to have on your website so that the inflow is constant. When you finish reading I want you to be perfectly clear what you should add to your pages and posts to start attracting Subscribers ” passively” . What do you need on a technical level to attract Subscribers? We can get more Switzerland Phone Number List or less complicated, but my particular recommendation is that you pull a couple that never fails: # 1 A system to put Subscription Forms The Form is the gateway of a Subscriber to your Database. You need the person who is going to subscribe to enter their email somewhere, and you do that by putting Subscription Forms on your pages and posts. How to put them? If you are good at using design tools, you can create them yourself and manually connect them to your Email Marketing tool.
It seems complicated, but Email Marketing tools usually have the connection processes with the Forms of your Web very well defined and documented, so do not worry about the technical part. There are even Mailing platforms that allow you to create them directly from there , and then embed or share them on your website. It is a great option! Although you could also buy a plugin that does it and configure it. # 2 An Email Marketing tool to connect those Forms to Perfect, you already have the way to put the Forms on your website. Now comes the question: what do I do with the data that users leave in those fields? Where are they stored? This is where the Email Marketing service comes into play. Like Doppler, without going any further. They are online services that allow you to create Lists to which you add the users who leave their data in the Forms I was talking about before. Those users are registered at that time and become, officially, Subscribers (I do not enter the RGPD or Double Optin ). What you do with them is already part of the second step, that of taking care of them to turn them into customers. But I’m not here to talk about that, but to tell you how you should have your website so that the entry or drip of users to your Database is constant.
Today there is more friction than a few years ago for a user to leave your email in exchange for NOTHING. He has to like your Blog a lot; otherwise, forget it. That is why there is what is known as Lead Magnet , a deliverable or downloadable document to offer in exchange for that email or lead . It’s simple: you generate the Lead Magnet, you offer it for free on your website and you ask for the email to be able to send it to them. The user gives it to you because he is interested in receiving that document, but at the same time he is entering your Database, which is your main objective. Types of Lead Magnet What can you offer the user for free so that they can leave you their email? The possibilities are many; here are some ideas: An ebook A simple Ebook with tips, tricks or resources that your reader can value . For example, if you have a website where you sell Community Management services, you could offer a Lead Magnet with a guide with your personal tips to successfully publish on each social network. With the Ebook you don’t have to complicate yourself a lot.
Keep in mind that you are giving Switzerland Phone List it away (not really, but the user thinks it is), so this is not going to expect content that will solve your life. It could be type: Check list Tips Examples Guide Secrets And a long etcetera. Everything you can think of. See how Kytufina presents it on the home page of its Website. lead magnet in the home section Source: kytufina.com Layout it (you can use tools like Beacon , for example), make it corporate and schedule its delivery with your Email Marketing tool in an autoresponder sequence . A content upgrade A content upgrade is also an Ebook, but I have taken it out of the previous list because I think it is worth talking about it. Have you ever read a post that you loved and saved it in your bookmarks to get hold of it when you need it? A content upgrade is an Ebook that you offer to the user whose content is that article or blog post… but converted into a downloadable document . That document can have exactly the same content as the post, although the ideal is that you add something else and thus encourage the user to download it. Look at this example of content upgrade: the orange button invites you to download the same content that the user had been reading, in PDF format.