Marketing content to attract customers is a combination of technology and art. It is not enough to open a blog and write a lot of articles on a certain topic looking for thousands of readings per month, or record a video every week to upload it to YouTube looking to be a star overnight. It requires creativity, and about three tons of strategy. Those who want to do content marketing to gain more customers , know that this involves four initial steps that if they are not available, it is wasted time: Identify your buyer persona very well.- Know perfectly the potential person who buys you, their needs and motivations, in order to create relevant content for their interests. Make content attractive enough.- Even knowing the person, if you can’t create content that will catch them and keep them on your site, you’re dead. Print social value.- Make it friendly so that you want to share. Fall in love with Google.- It is the fourth step … but perhaps the most important for a simple reason: IF YOU DO NOT APPEAR ON GOOGLE YOU DO NOT EXIST.
Here is an example of how an SME was able to attract customers with content marketing , which shows that you can do it too. How to attract many customers with my content That’s how it is. Like it or not, Google is the hand that pulls the strings on the web and decides what is relevant to a user each time they search from their computer or mobile device. Owner/Partner/Shareholder Email Lists This is defined through extremely complex algorithms whose codes we do not need to understand, what we do need to know is that it considers varied elements such as the coincidence of search terms, the quality of the website from which each result comes, the structure, the words key, the content formats and their extension, among others.
Google is vital if you want to win customers with your content . Ensuring a place on the first page of Google results is not easy, this organically speaking – however, even getting the first spaces in the list of paid results has its complexity – fortunately there is a magic word that you should learn if this is your objective: relevance . You must ensure that your page is the most relevant each time a user makes a related search, and for this you must know it perfectly … AND YOUR SEARCHES. Once you know the interests and motivations of your buyer persona, it is easy to identify the times when they usually do a search, and therefore, match these with the interests of your brand. This is what we call micro-moments ; that is to say, those moments in which a user has a question that needs to be resolved and therefore will immediately search Google. Your brand should be the first answer to your question. According to Google data from 2015, the three most important stimuli that trigger a search are: Attract customers with content marketing So far, Google recognizes four types of micro-moments .
You should identify at least one search in each category where your brand could be useful to a potential customer. Every time people search the internet for how to perform a specific task, one of these micro-moments comes to life and becomes an opportunity for brands. According to Google data, 81% of internet users do so from their smartphone at least once a week. Crafts, recipes, repairs and all kinds of activities motivate users to search for tutorials, mainly through their mobile devices. Last Review To take advantage of it, brands must figure out how to get involved; Can your customers make something from your product? How can the brand be useful in a new project? Imagine that you are the Home Office brand manager. Shouldn’t your brand be the first for a search like this? Can you imagine the amount of content that such a store could generate? Max Factor places its step-by-step makeup tutorial on the first page of the search “How to make up eyes?” Where do they send the traffic? To your content site! Not to a store! Why? Because first they want to be useful, relevant, they want to woo the potential customer. That is content marketing. Attract customers with content marketingThe key is to understand when your product becomes relevant in your consumer’s life and then show up when they need it most. The moment I want to go responds to the need of a user to find a nearby place that meets a specific need. It is about exploring what surrounds you without moving immediately. According to Google data, 78% of consumers look for directions to get to a place at least once a week and 33% of them go to the place immediately. Furthermore, 70% of users use special applications for this.