In today’s growing hospitality industry, hotels are constantly competing with each other to attract the most guests; which means they are looking for the best and most innovative marketing tools to reach their target audience. In the case of small and / or independent hotels , which may not have the resources and budget that larger groups have, they really need to make their marketing count. They need to do attraction marketing . Board Members Email List To successfully reach customers, independent hotels need to use a combination of both online and offline marketing tools. They need to have an integrated marketing approach, reflecting a consistent brand message. With that in mind here are eight fundamental building blocks in a marketing strategy for small and / or independent hotels , and why you should use them. We also leave you the infographic. How to create a Marketing Strategy for hotels. Know the 8 essential blocks and see some examples. When it comes to marketing, you have to understand your target audience. You need to understand where they get the information from before buying. If you don’t or don’t know, how do you intend to reach them? So before you think about tools for potential clients, start with the real ones.
When they check-in, ask them what travel magazines and newspapers they read, what social media they use, and how they found out about your hotel. Have these questions on your site as well when guests book online. As part of knowing your audience, you also need to know how they engage with you online right now. To do this, you must start tracking your statistics from your website. Find out how much time they are spending on your site, what pages they are visiting (use Google Analytics ) and how they found your website. Have they looked for it specifically, did someone recommend them or have they just found it by accident? Have you seen if you appear before a simple search? If we google for example “Hotels in Celaya”, incredibly only 2 of the 10 results are hotels, the rest are pages like Trivago or TripAdvisor. These 2 hotels (Casa Blanca and St. George) have a great advantage over the rest because their access is direct from the 1st page of Google. The Branding is often overlooked as a marketing tool. Hotel owners generally see this as a logo, nothing more. But it is much more.
It is your identity. Your entire branding needs to be consistent, on your website, across all online platforms and offline as well. This is essential for your business, as you want people to recognize your hotel, and you want to be present in their minds as much as possible; before, Last Review after and during your stay. So be smart about your brand, make it work. Independent hotels should keep an eye on what theme hotels do, which are extraordinary examples of branding. The LEGO hotel is a complete immersive experience in this playful world: Look at the entrance …Another good example is the Pantone Hotel , which is all based on color. It is not about you becoming Legoland or Pantone, but about discovering your identity and communicating it holistically… What could your hotel do to make your entire ecosystem feel integral?