This is because they can learn from the preferences of our users and generate material according to their tastes, interests and interactions. Artificial Intelligence can determine the optimal combination of different types of content and thus reduce the time and resources required to create your Campaigns. In addition, it could deliver a unique experience to each of our users, thus increasing all our Email Marketing metrics . # 4 Digital Advertising Systems powered by Artificial Intelligence can automate the process of creating ads and running our Campaigns based on our goals. Some of the possible applications that are already being used today are: Execution (Performance) and investment optimization. Ad Platforms or Ad Platforms. Audience segmentation and tracking. # 5 Data Driven Marketing With the emergence of the streamlining and complexity of Artificial Intelligence engines, different platforms have emerged that help the Lithuania Phone Number List work of the Marketing professional. Mainly analyzing and executing actions as a result of the great collection of information from different channels. Let’s think about all the information available from our users that we are not using: behavior on the site, tastes and preferences, demographics, purchase history, applications that you use and many others. Now let’s think about analyzing and crossing all that information to obtain data that helps us make decisions and plan our Marketing strategy. Artificial Intelligence makes it possible.
Every interaction a prospect or consumer has with a product or solution is used for automated decision making and future optimization. At the end of the day, it’s all about delivering the right message to the right person at the right time, right? [Bonus Track] Artificial Intelligence to optimize Email Marketing In the study carried out by Statista in 2019, Marketing professionals of companies and agencies marked the main lines in which they think that Artificial Intelligence could improve the results of Email Marketing. They are: Optimization of shipping times A widely discussed topic in the Email Marketing industry is the definition of “the best time to send a campaign.” But as we see in Doppler’s General and Industry Email Marketing Average Metrics Report , the best time will depend on each Industry, each market and each message. And if we want to get really picky, it will also depend on each user. That is why Artificial Intelligence can offer the answer to the question of the best time: eliminating guesswork through the automatic analysis of various data points. Their algorithms can determine the best time for them to be opened and read. Also identify the frequency of sending Email Campaigns and automate the entire process individually.
Optimization of CTAs (Calls to Action) In our Email Marketing or Transactional Email Campaigns, both the content and the Calls to Action (CTAs) will be key. A clearly defined CTA drives a specific action and will determine the success of our communication. Artificial Intelligence uses data-driven information to help us know which Calls to Action are most effective. In addition, the same engines will learn from experience, continually improving. Improvements in Email Subject texts The Subject lines that we choose for Email Marketing are one of the most important parts of our Campaign. It’s the first Lithuania Phone List thing our Subscriber or customer reads! A good line will stand out in the inbox, encouraging the user to open the email and read it. Traditionally, a copywriter or copywriter will use their experience and analysis to create engaging lines for the segment or audience. But Artificial Intelligence proposes us to do it automatically, depending on the user’s preferences. This will help us achieve better opening metrics in our Campaigns . Optimizing your times Machine learning algorithms can quickly analyze the performance of your Email Campaigns to then offer recommendations on how to improve performance. An example would be to automate actions that would save you large amounts of time and resources.
Improvements in the content of the Campaigns Just as we saw that the subject lines of your Email Marketing Campaigns can be automated and optimized, the content within each email as well. For this, Email Marketing software can use pre-written content, images, promotions, Blog posts, links, and even machine-generated content to produce optimized emails for high engagement rates . Last conclusions All of these uses of Artificial Intelligence offer the same benefits: higher engagement and conversions, increased sales and revenue, and faster and more efficient processes . Something that I’m very excited about is that several of the trends I mentioned are available today on Doppler , or they are projects that will soon see the light of day and I can’t wait to share them with you! I hope the subject is as interesting to you as it is to me. I would love to see right here and on my Social Networks your experiences about the tools that apply AI and that you currently use, which ones you would like to incorporate and which ones you think we should implement in Doppler in the short term. I await your comments! Did you like it? Share it: