How interested can a young woman be in buying underwear that has been specially designed for older ladies? If you don’t send your Promotional Campaigns to the right Segments using custom elements , your Subscribers might think they are generic Campaigns sent in bulk. Consequently, sending a message that does not make sense to a user could make them decide to unsubscribe from your Site to stop receiving your communications. Following the previous example, if a Segment of young women were sent a message with samples of women’s underwear to give to their mothers for Christmas, they might be motivated to buy. It all depends on the objective of your Campaign, and the knowledge you have of each Segment of your Database. Finally, it is also important to remember that bulk Emails should be sent only to people who have Austria Phone Number List given their consent to receive them. Otherwise , your communications could be considered as SPAM, or simply be ignored by users. Drafting of Emails Effective communication is the foundation of any Marketing Campaign, including Email Marketing. The questions of why, for whom and how the piece will be written will be very helpful in planning your Campaigns.
After having analyzed which Contact Segments your piece will receive, and what Subscriber information will help you in the writing of personalized content, it is time to think about the tone : more jovial or more formal, with technicalities or regionalisms according to the audience to which it will go. managed. Although it may seem obvious, it is worth remembering that you always have to take care of the essential aspects of legibility and spelling that they require in written communications. It is something so essential that, if it is neglected, it can generate a discomfort that threatens the experience of your users with your brand. Creating Emails with obvious spelling or syntactic errors that reveal the lack of coherence and linguistic cohesion, can cause these messages to be considered SPAM . Avoid writing generic Emails Under no circumstances should the communications be or appear generic, since at this point your Subscribers will like to receive a personalized treatment .
Calling them by name and using clear and friendly language are minimal issues to take into account when writing your emails. Avoid using words written entirely in capital letters, as they could be associated with disrespectful tones and even Junk Emails . The content of your Emails goes beyond words Although the term “content” is usually associated only with the written word, in Email Marketing Austria Phone List content are all the elements that make up the piece. Therefore, images and animations, links and buttons are also part of the content decisions that you will face when creating a Campaign. A content optimized for Email will be one that includes in a balanced and strategic way all or some of the elements listed above. If you succeed, a large part of the user experience with your Campaign will be covered 😉 In short, to improve the user experience, it is essential that the design of Email campaigns be properly planned , as is done before applying any Marketing strategy and technique. This will bring you closer to the expected results.