How much will artificial intelligence – AI impact content marketing , SEO and other digital marketing tactics? Much more than we are prepared to face. Let’s talk a bit about it and see later 3 ways to act in the face of this new reality. The current paradigm of AI in content marketing and SEO Google, without a doubt, has become much more adept at detecting quality content thanks to its algorithm that already works with AI. What does this mean? What signals tell Google that it is quality content? AI in content marketing Well, first of all, the traditional ones, like the number of backlinks, the extension, Spain Business Phone List the depth, the related titles, the images, videos, links, an EAT strategy ; in short, everything that SEO experts have pointed out for years … but in addition to that, now and perhaps with greater weight than ever, there is a fundamental aspect: The solution to the intentionality of the user What is this aspect about? It’s simple: did the user solve their question or problem? Was the information complete and deep enough that they didn’t need anything else? you will ask, how can Google know that? Simple … machine learning , artificial intelligence. Let’s explain it with an example: Suppose we are looking for information on how to use digital marketing for a business foundation … Google will return pages and pages of possible results to answer our question.
What is our behavior towards it? Normally we will click on the first or second result, but if the page we arrive at cannot solve our question, we will return to the Google results page and choose another option and so on several times until we obtain what we are looking for. Google learns from that … and “thinks”: this content is not good enough to answer this search, however, result 3 seems so because once users visit it, they stay in it and no longer return to search page. Or it even has a fragment that when shown as a featured fragment , the user no longer searches, generating a zero click . So perhaps outcome 3 should replace 1. Google learns from every user behavior … Google learns from the 70 thousand searches per second it processes … Imagine how many searches it has to learn in an hour? In a day? In months? Millions. Google is a machine that is training itself to understand human behavior better than anyone. Google and artificial intelligence in content marketing So when you think that the most important thing for your content is to have backlinks or an extension of 800 words … it would be worth thinking twice, because that may not be the most important thing anymore.
What do you have to do now in content marketing ? Spain Business Phone List 3 ways to face the impact of AI in content marketing As a marketer, as a digital communicator, as content creators we would have to get ahead of Google. Impossible !, many will say … but it is not and for a simple reason: it is not about beating the machine, it is about thinking about a step before: What does my user want to solve? Why is he looking for this specifically? Where does he want to go? What is he trying to do? And once you have those answers, create the best content to solve them. Yes the best. This means that the user must not have, once he reaches our page, the slightest intention of leaving it or looking for another. Of course, that is only achieved by knowing him better than our partner … dominating the buyer person .