Create ads with better offers aimed at Users who were recently browsing your E-commerce , since they are in theory the most qualified and interested in buying. Tip 7: Implement the Facebook pixel Using the Facebook Ads pixel allows you to measure actions and conversions on your Website and create custom audiences. For example, you could take as an audience the Users who have visited your site in the last 30 days and who have similar characteristics. To implement this strategy, I recommend starting with a “seed audience” that has between 2,000 and 10,000 people, in order to achieve a balance Malaysia Phone Number List between the total volume of Users and those with an effective purchase intention. Tip 8: Measure the results of your campaigns in Facebook Ads with Google Analytics To compare the performance between Facebook Ads and other traffic sources such as Google Display Network or Google Ads , it is best to use Google Analytics. What advantages do you have? You will measure everything “with the same yardstick”, that is, with the same tool, which allows you to centralize the analysis. You will avoid duplication of conversions and discrepancy problems that can arise from different methods of attribution of conversions.
An example in this regard is the behavior of Facebook Ads, which measures cross-device conversions . This means that there are Users who click on your ad through a mobile device, and then come back in from a desktop PC to complete the purchase. Then, it will show more conversions than were actually recorded, a situation that will not happen if you use Google Analytics. Tip 9: Use specific ad groups in Google Ads It’s important to run Google Ads campaigns with specific ad groups for each of your keywords or for groups of similar keywords. Being able to include them in your ads, there will be a higher match between the User’s search and the ad text; This way you will have a higher Quality Score and pay less per click. Another good strategy is to include destination URLs that are relevant to the User’s search and to that ad.
For example, if you sell Digital Marketing services, for searches on “SEO positioning”, you should include the text “SEO positioning” in your ads, and take Users to a specific section of your Site on this topic / service. ad groups Tip 10: Keep a Low Percentage of Lost Impressions from the Search Network If you have this high metric, it is very likely that your campaign will run out of budget quickly and you run the risk of being deactivated the same day that you put it to run. It is best to lower your maximum bid per click and appear in a lower position but throughout the day. In this way, it is possible that you will obtain a greater number of daily clicks than if you have your campaign turned on, coming out in the first places but only for a few hours. Tip 11: Activate the Google Ads auto-tagging option This setting allows you to measure the Malaysia Phone List performance of Google Ads in Google Analytics without having to add UTM parameters to all the final URLs of your ads. In addition, you could import Google Analytics metrics into Google Ads and optimize your campaigns day by day taking advantage of this information. Some relevant metrics that you could import and serve to measure the quality of the different traffic sources are: Objectives met (sales, cart starts or inquiries), Average session time (stay on your Site), Bounce rate (how many Users leave without registering conversions). Tip 12: Use Google extensions in your ads The extensions Google are good additions to your text ads.
My recommendation is that you always use them in your campaigns! The most used ones allow you to add additional text , include a physical address , a clickable telephone number and additional links to different sections of your Website. Tip 13: Use the Google Ads Display Network In general this is a very little used traffic source . The interesting thing is that since it is not very popular, it allows you to obtain lower costs per click than in the Google Ads search network. ::: I consider that the tips and advice that I presented in this article are useful to improve the effectiveness of your Google Ads and Facebook Ads campaigns. It is a way to lower the cost per click and identify which are the best performing audiences or keywords to focus your investment and work on them. I hope they have been useful to you!