In the image below, Saunier showed another optimization experiment carried out by Airbnb’s Growth Hacking team. growth hacking the airbnb case The 6 steps of the Growth Hacking methodology Saunier mentioned the six instances of this accelerated growth method: Brainstorming Hypothesis Priorization Test Analysis Iteration From the perspective of Growth Hacking, each stage of the Sales Funnel is a precious opportunity to experiment, learn and make improvements. This “modern” Funnel is designed as an eternal loop , where it is the loyal customer who brings in new Leads , and therefore the one who actively collaborates with the growth of the company. A clear example of the latter is the company Slack. In one of its latest versions, instead of requesting the email of the person or persons that the user wants to invite to Thailand Phone Number List join the workspace, it generates an easily shareable link at once. By making life easier for the user, it sparks their interest and reduces friction with your product. growth hacking the slack case Growth Hacking without technical knowledge The current one is an ideal context to implement this methodology without the need for a programmer, since this work is done by multiple tools and platforms.
This explains why more and more Digital Marketing professionals migrate to this approach that does not exclude them for not having technical knowledge. If until 5 years ago launching an online business without the “technical leg” was impossible, today it is the reality of most new ventures. Doppler is a good example in this sense: it is a robust platform, with advanced functionalities and automations that any user can implement with just a few clicks. It is intuitive and allows two fundamental things for the Growth Hacking methodology: creating a Database and segmenting it to optimize communications. Curiosity and creativity at the service of growth Jean Noel Saunier advises doing things differently to obtain different results; that is the basis of what he calls the mindset . In other words, that the approach to the same problems that your competition deals with is different, so that the solutions you offer are also different. This is what generates new business opportunities and opens new markets ; a clear example of this is the Glovo app. If, until a few years ago, a product was first launched and then we saw how it worked, today it can be done exactly the other way around: first the audience is created, its need is relieved and only later is the product developed. By doing it this way, new projects will have guaranteed clients. For B2B businesses, an excellent tool to apply this approach is LinkedIn .
growth hacking with linkedin Jean advises all businesses to have a presence there, and although they do not have the budget to invest in Ads, they can carry out a good content strategy and rely on other very useful apps such as WhatsApp groups. Creating with little or no budget is the essence of Growth Hacking. So, an experiment that you could carry out here is to try different copies that promote the same resource, to see which one performs better. At this point, the specialist mentioned a figure that exemplifies the complexity of the panorama: the average cart abandonment rate is today at 87%. Against this: experimentation and Growth Hacking. And in tune with this, with a platform like Doppler you could send automated and personalized messages in order for the user to resume the purchase process. Segmentation based on the behavior of users in your Store and even in your Campaigns is a good practice to reverse the high rate of cart abandonment.
He also suggested Remarketing actions Thailand Phone List and direct contact by WhatsApp or SMS, as well as experimentation with the content of the pieces. For example, including a counter clock to add pressure or discount shipping. And then, analyze how the experiment worked. Growth Hacking is, first of all, a mindset “Start doing Marketing to evolve to Growth”. With these words, Jean synthesized the path taken by companies and professionals who are committed to this accelerated growth methodology, focused on results and sales, where there is no conversation without data to support it. That was it! We hope that after reviewing this summary article you will have an overview of what Growth Hacking is and what advantages it has to accelerate the growth of any business. We are waiting for you at the next Doppler Academy trainings !